Small Business and Economic Resources
This site is fundamental in helping new entrepreneurs look into creating their own business.
How to use face-to-face interviewing for market research
(n.d.) (2021). The pros and cons of face-to-face interviews for market research. Communications for research.net.
Pros and Cons of Face-to-Face Market Research
Pros:
- Empathy and personal interaction with customers.
- Capturing non-verbal (body language) cues from customers.
- Evaluation of Customers’ experience of your product.
Cons:
- Higher costs than other forms of customer market research.
- The potential of collecting biased customer market data.
- Data processing and analytics of face-to-face customer interviews.
- Making data analytics actionable to obtain customer data.
Advanced Links
Marshall, C. (01/16/2016). Face to face interviews: Advantages and disadvantages. LinkedIn.com.
(n.d). (2021). What are the advantages and disadvantages of face-to-face interviews? blurtit.com. Reference link.
How to Use Focus Groups for Market Research
Basic Link
Beltis, AJ. (2021). How to run a focus group for your business. hubspot.com.
Advanced Links
Marczak, M., and Sewell, M. (2021). Using focus groups for evaluation. arizona.edu. Reference link.
(Duke, T.) (11/20/1998). Guidelines for conducting a focus group. oldmiss.edu.
How to Use the Internet for Market Research
Basic Link
(n.d.). (2021). Conducting online research: Tips and tools. inc.com. Reference link.
Advanced Links
Dogmara, S. (YEAR). Advantages and disadvantages of internet marketing research. worldscientificnews.com. Reference link.
(n.d.). (03/08/2020). 10 Proven internet marketing tactics for small businesses with small budgets. justdigital.com. Reference link.
How to Use the Internet for Market Research
Basic Link
(n.d.). (2021). Conducting online research: Tips and tools. inc.com. Reference link.
Advanced Links
Dogmara, S. (YEAR). Advantages and disadvantages of internet marketing research. worldscientificnews.com. Reference link.
(n.d.). (03/08/2020). 10 Proven internet marketing tactics for small businesses with small budgets. justdigital.com. Reference link.
How to Use Surveys for Market Research
Basic Link
Ernest-Jones, S. (07/29/2019). How to conduct a market survey that works. gwi.com. Reference link.
Advanced Links
Bashin, H. (04/01/2018). How to conduct a market survey? marketing91.com. Reference link.
(n.d.). (2021). Using market research surveys to validate your product strategy. survicate. com. Reference link.
Basic Link
(n.d.). (2021). Write your business plan. sba.com. Reference link.
Advanced Links
African-American Free Governmental Assistance (n.d.). (2021). SCORE for black entrepreneurs. score.org. Reference link.
African-American Non-Government Entrepreneurial Organizations Assistance
(n.d.). (08/05/2021). African American Entrepreneurs Association. aaeassociantion.org. Reference link.
(n.d.). (2021). Entrepreneur Directory-Find Entrepreneurs. every.black.com. Reference link.
(n.d.). (2021). Center for Black Entrepreneurship. blackeconomicalliance.org.
(n.d.). (2021). African American Chamber of Commerce Central Florida. Reference link.
General Free Governmental Entrepreneurial Assistance
(n.d.). (2021). SCORE. score.org. Reference link.
(n.d.). (2021). Volusia/Flagler SCORE. Volusiaflagler.score.org.
(n.d.). (2021). DEO Office of Community Partnerships. Floridajobs.org. Reference link.
(n.d.). Volusia County Economic Development. volusiacounty.org. Reference link.
Non-Government Entrepreneurial Organizations Assistance
Prater, M. (2021). How to develop a strategic plan for business development.hubspot.com. Reference link.
Basic Links
(n.d.). (2021). 10 Steps to start your business. sba.gov. Reference link.
(n.d.). (2021). Write your business plan. sba.com. Reference link.
(n.d.). (2021). Developing a business plan. web.sba.gov. Reference link.
(n.d.). (2021). Market research and competitive analysis. sba.gov. Reference link.
Advanced Links
Vo, E. (11/16/2021). What is strategic planning? sba.thehartford.com. Reference link.
Prater, M. (2021). How to develop a strategic plan for business development.hubspot.com. Reference link.
(n.d.). (10/09/2019). Key performance indicators (KIPs): What they are and how to use them. Microsoft.com. Reference link.
(n.d.). (2021). Essential key performance indicators for small business. kpi.com. Reference link.
Brice, M. (2021). Metrics, scorecards and key performance indicators (KPI’s). Michael Hartzell.
Advanced Five Force Analysis Links
(n.d.). What is five force analysis? visual-paradigm.com. Reference link.
(n.d.). (2021). Porter’s five forces analysis tutorial. visual-paradigm.com. Reference link.
(n.d.). (07/2019). Porter’s five forces: a simple summary. Worldofwork.io/. Reference link.
(n.d.). (06/20/2020). Porter’s five forces analysis with examples. Marketing10.in. Reference link.
African-American Free Governmental Assistance (n.d.). (2021). SCORE for black entrepreneurs. score.org. Reference link.
African-American Non-Government Entrepreneurial Organizations Assistance
(n.d.). (08/05/2021). African American Entrepreneurs Association. aaeassociantion.org. Reference link.
(n.d.). (2021). Entrepreneur Directory-Find Entrepreneurs. every.black.com. Reference link.
(n.d.). (2021). Center for Black Entrepreneurship. blackeconomicalliance.org.
(n.d.). (2021). African American Chamber of Commerce Central Florida. Reference link.
African American Women Non-Government Entrepreneurial Organizations Assistance
(n.d.) (2021). Black Women In Business. blackwomeninbusiness.org. Reference link.
(n.d). (2021). National Association of Black Women Business Entrepreneurs. nabwe.org. Reference link.
(n.d.). (2021). Black Women Entrepreneurs. blackwomenentrepreneurs.com.
General Free Governmental Entrepreneurial Assistance
(n.d.). (2021). SCORE. score.org. Reference link.
(n.d.). (2021). Volusia/Flagler SCORE. Volusiaflagler.score.org. Reference link.
(n.d.). (2021). DEO Office of Community Partnerships. Floridajobs.org. Reference link.
(n.d.). Volusia County Economic Development. volusiacounty.org. Reference link.
Basic Links
(n.d.). (2021). Marketing and sales. sba.gov. Reference link.
Lewis, M.R., (10/10/2021). How to promote your business for free. Reference link. (Online Marketing)
Heaslip, E. (2021). 9 Ways to promote your small business now. uschamber.com. (Online Marketing)
Wong, B. (11/29/2021). Small business marketing materials. sba.thehartford.com. Reference link. (Offline Marketing)
Advanced Links
(n.d.). (2021). SBA brand guide. sba.gov. Reference link. (Online and Offline Marketing)
(n.d.). (10/25/2021). BBB business tip: 10 Branding tips every small business should consider. Reference link. (Online and Offline Marketing).
(n.d.). (2021). 10 Small business branding tips for 2021. Aronsonhecht.com. Reference link. (Both Online and Offline Marketing)
(n.d.). (10/10/2020). Five easy tips for business branding. business.nextdoor.com. Reference link. (Both Online and Offline Marketing)
Marketing Basic Link: (n.d.). (2021). Marketing and sales. sba.gov. Reference link. (Online and Offline Marketing)
Branding Basic Link: (n.d.). (2021). SBA brand guide. sba.gov. Reference link. (Online and Offline Marketing)
Advanced Branding Links:
(n.d.). (10/25/2021). BBB business tip: 10 Branding tips every small business should consider. Reference link. (Online and Offline Marketing)
(n.d.). (2021). 10 Small business branding tips for 2021. aronsonhecht.com. Reference link. (Both Online and Offline Marketing)
(n.d.). (10/10/2020). Five easy tips for business branding. business.nextdoor.com. Reference link. (Both Online and Offline Marketing)
deBara, D. (12/02/2019). Five inexpensive branding strategies for small businesses. 99designs.com. (Online and Offline marketing)
(n.d.). (11/14/2014). 4 Ways using drip email campaigns to drive conversions. entrepreneur.com. Reference link.
(n.d.). (2021). 9 Design rules for creating effective print ads: Infographic. drmg.com. Reference link.
Business Promotion
Basic Link: (n.d.). (2021). Marketing and sales. sba.gov. Reference link. (Online and Offline Marketing)
Advanced Links:
Lewis, M.R., (10/10/2021). How to promote your business for free. wikihow.com. Reference link. (Online Marketing)
Heaslip, E. (2021). 9 Ways to promote your small business now. uschamber.com. (Online Marketing)
Wong, B. (11/29/2021). Small business marketing materials. sba.thehartford.com. Reference link. (Offline Business Marketing)
(n.d.). (2021). 9 Design rules for creating effective print ads: Infographic. drmg.com. Reference link.
Marketing Content:
Basic Links
(n.d.). (2021). The fundamentals of content marketing for small businesses. SCORE.org. Reference link.
Advanced Links
(n.d.). Tips for online content marketing. SCORE.org. Reference link.
Marketing Calendar:
Basic Link
(n.d.). (2021). Marketing calendar template. SCORE.org. Reference link.
Advanced Links
(Online Business Marketing)
Mekelle, B. (09/15/2020). How to create a small business content marketing calendar. problemsolverconsultants.com.
Lake, L. (07/31/2019). How to create and use a marketing calendar effectively. thebalancesmb. com.
US Government SBA Webpages
(n.d.). (2021). Funding programs-loans. sba.com. Reference link.
(n.d.). (2021). Funding programs-grants. sba.com. Reference link.
(n.d.). (2021). Manage your finances. sba.gov. Reference link.
State of Florida DEO
(n.d.). (2021). Small and minority business programs. floridajobs.org.
Business Websites
(n.d.). (06/17/2020). Small business grants: What are they and how to apply. business .nextdoor.com.
Guillory. S. (11/09/2021). Small business grants: free money for business. nav.com. Reference link.
Minority Small Business Loans
(n.d). (01/27/2021). A 2021 guide to small business loans to minorities. banks.com. Reference link.
Banks and Credit Unions
(n.d.) (2021). Self-help credit union DeLand branch. self-help.com. Reference link.
Non-Traditional Small Business Financing
Simpson, K. (12/03/2021). 6 Non-traditional sources of capital. sba.thehartford.com. Reference link.
(n.d.). (07/01/2021). Seven non-traditional ways to finance your business. webbiquity.com. Reference link.
Bower, B. (2021). Non-traditional financing for your small business. businessmodelinstitute. com. Reference link.
(n.d.). (2021). Non-traditional funding. businesspracticalknowledge.wordpress.com. Reference link.
US Government Websites
Basic Links
(n.d.). (2021). Labor laws and issues. usa.gov. Reference link.
(n.d.). (2021). Small business requirements. eeoc.gov. Reference link.
Advanced Links
(n.d.). (2021). Other employment issues. eeoc.gov. Reference link.
(n.d.). (2021). Small business| Occupational Safety and Health Administration. osha.gov. Reference link.
(n.d.). (2021). Compliance assistance-new and small businesses. dol.gov. Reference link.
Small Business Concerns and Challenges
US Government and Reputable Websites
Basic Link
(n.d.). (2021). Small business concerns. employer.gov. Reference link.
(n.d.). (04/21/2019). No handbook? No problem! 5 “must-have” employee policies for any small business. score.org. Reference link.
Advanced Links
Charles, J. (10/05/2017). The top ten challenges small business owners are facing today. smallbiztrends.com.
Kh, R. (12/18/2017). The biggest HR problems faced by small business. Catalystforbusiness.com. Reference link.
The State of Florida
Basic Link
(n.d.). (2021). Florida employment and labor laws. employmentlawhandbook.com. Reference link.
Advanced Link
(n.d.). (2021). Florida employment laws. findlaw.com. Reference link.
Small Business Health Insurance
Basic Link
(n.d.) (2021). Health insurance for your business and employees. healthcare.gov. Reference link.
Advanced Link
(n.d.). (04/04/2020). The best strategy for health insurance for small businesses. takecommandhealth.com. Reference link.
Small Business Technology
Basic Links
(n.d.). (03/11/2013). Why businesses need information machines. eternalsunshineoftheismind. .wordpress.com. Reference link.
Johnson, J. (2021). 8 Free tech tools every startup needs. uschamber.com. Reference link.
Advanced Links
Johnson, R. (12/09/2021). Use technology to improve your small business. smallbiztechnology.com. Reference link.
Sutherland, C. (12/18/2021). How small businesses can use technology to help level the playing field. forbes.com.
Small Business Data Analytics
Basic Link
(n.d.). (2021). The small business owner’s guide to data analytics. score.org. Reference link.
Advanced Links
Durcevik, S. (11/08/2018). Getting started with big data analytics and business intelligence for small business. datapine.com. Reference link.
(n.d.). (2021). Big data analytics for small business. blogelectro.developerhive.co. Reference link.
Richardson, S. (01/20/2021). How to get more leverage from small business data analytics. iterationinsights.com. Reference link.
Small Business Policy Making
Basic Links
(n.d.). (2021). Put it in writing: Your office policies and procedures. apaservices.org. Reference link.
Wall, S. (05/08/2020). 10 Company policies every small business should consider. hrdirectapps. Com. Reference link.
Advanced Link
Daw, K. (04/10/2016). 10 Policies and procedures every business should have. linkedin.com. Reference link.
Small Business and Intellectual Property
Basic Link
(n.d.). (07/22/2021). 4 Reasons to protect your intellectual property. Law365.co. Reference link.
Advanced Link
(n.d.). (04/04/2016). Copyrights, patents, trademarks and trade secrets. spencepc.com. Reference link.
Small Business Employer Healthcare Plan for Employees
Basic Links
(n.d.). (2021). Health insurance for your business and employees. healthcare.gov. Reference link.
(n.d.). (2021). Affordable health insurance Florida small business and workers. sba.gov.
Advanced Link
(n.d.). (2021). Health insurance for businesses. healthcare.gov. Reference link.
Small Business Payroll Methods
Basic Link
(n.d.). (2021). Hire and manage employee. sba.gov. Reference link.
Advanced Link
(n.d.). (2021). Employees: How to find and pay them. sba.gov.
Small Business Security-Cyberspace Protocols
Basic Links
(n.d.). (2021). Small business information security: The fundamentals. nvlpubs.nist.gov. Reference link.
(n.d.). (2021). Cybersecurity for small business. fcc.gov. Reference link.
Advanced Link
(n.d.). (06/12/2019). Cyber security protocols that you should know. logsign.com. Reference link.
Small Business Inventory Control Protocols
Basic Links
Schwarz, L. (09/18/2018). Essential guide to inventory control. netsuite.com. Reference link.
(n.d.). (05/27/2021). Inventory management 101: How to manage small business inventory. squareup.com. Reference link.
Advanced Link
Zarzycki, N. (02/14/2020). Inventory management for small business: A simple guide. bench.co. Reference link.
Small Business Accounting Systems
Basic Link
(n.d.). (2021). Accounting 101: 8 Steps to set up your business for success. sba.gov.
Advanced Links
Girsch-Bock, M. (09/09/2020). Accounting 101: The basics you need to know. Fool.com. Reference link.
Small Business Employee theft
Basic Link
(n.d.). (2021). How to spot employee theft and what you can do about it. insperity.com. Reference link.
Advanced Link
Milenkovic, M. (09/24/2021). Ripping off the boss: 33 Surprising theft statistics. Reference link.
Federal Government Small Business Governmental Compliance Aspects
Basic Links
(n.d.). (2022). Understanding business law and regulations. sba.gov.
(n.d.). (2022). Small business taxation information. usa.gov.
Advanced Links
(n.d.). (2022). Filing and paying your business taxes. Irs.gov. Reference link.
(n.d.). (2022). Business taxes. irs.gov. Reference link.
State of Florida Law and Governmental Regulations
Basic Link
(n.d.). (2022). Small business in Florida. usa.gov.
Advanced Links
(n.d.). (2021). Florida business laws. findlaw.com. Reference link.
(n.d.). (2021). Florida tax laws. Reference link.
(n.d.). (2021). Florida consumer laws. findlaw.com. Reference link.
Volusia County, FL Business Registration
Basic Link
(n.d.). (2021). Volusia County, FL business licenses and permits. Volusia.org. Reference link.