Business Systems, AI and Analytics

• Bachelor of Business Administration
• Major
• Minor

Stetson's Business Systems, AI and Analytics BBA is 32 units, STEM-designated and designed to prepare students for the evolving needs of modern employers. The curriculum integrates analytics, machine learning, and AI-driven decision-making, equipping students with the technical and analytical skills needed to lead in a digital world. Through internships, applied projects, and real-world experiences, students collaborate with industry partners to solve complex business challenges and develop innovative, data-informed solutions. The program fosters strong connections between academia and industry, preparing the next generation of business analysts, data scientists, and AI-enabled leaders.

Why Business Systems, AI and Analytics at Stetson University?

In today's AI-powered, data-driven world, businesses need graduates who can transform data into strategic insights and intelligent business solutions. Business analysts and data scientists are in high demand, often earning six-figure salaries even at entry level. Demand continues to grow for professionals skilled in business intelligence, data analytics, information systems management, and artificial intelligence, with many entering high-growth careers as analysts that offer competitive salaries and advancement opportunities.  

You'll learn how to capture, manage, analyze, and leverage data to drive smarter business decisions and create AI-powered solutions. Through hands-on, experiential learning opportunities, you'll develop the technical and strategic skills needed to bridge the gap between technology and business, facilitating collaboration among business teams and key functions such as accounting, marketing, management, finance, and operations. The program prepares you to leverage data, analytics, and emerging AI technologies to solve complex business challenges and lead digital transformation initiatives.

Learn more about the Department of Business Systems and Analytics.

Related Programs:

• Business Administration
• Computer Science

“Business systems and analytics allowed me to merge the business with my analytical mindset.”

— Dale Peterson '18, MBA '21

Career Outcomes

Stetson alumni of business systems, AI, and analytics work as business analysts, financial analysts, systems analysts, and quality control specialists at top companies like SAS, IBM, Publix, Florida Blue, Kennedy Space Center, and Verizon. Your education at Stetson will prepare you for a lucrative and dynamic career in this high-demand field. Career paths include:

• Business Analyst and Data Scientist
• Actuary and Quantitative Analyst
• Financial Analyst
• IT Project Manager and Systems Analyst
• Quality Control Specialist
• Business Intelligence Developer

Meet the Faculty

As you begin your journey, you will work with some of our distinguished faculty and dedicated professionals who will provide you with personal attention and expert guidance to help you thrive academically and professionally.

• John Rasp, PhD, Florida State University
• William Sause, PhD, Nova Southeastern University
• Judson Stryker, DBA, Mississippi State University
• Joe Woodside, PhD, Cleveland State University
• Petros Xanthopoulos, PhD, University of Florida
• Katelynn Kapalo, PhD, University of Central Florida
• Daniel Nielubowicz, MS, University of Florida

Brochure

EXPERIENTIAL LEARNING

At Stetson, learning goes beyond the classroom. You'll have opportunities to build real-world experience through internships, research, community engagement and other experiential learning opportunities.

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