
Business Systems and Analytics
In today's data-driven world, businesses need graduates skilled in business intelligence and analytics (BIA) to turn data into actionable information. Business analysts and data scientists are in high demand, often earning six-figure salaries even at entry level.
Stetson's Business Systems and Analytics (BSAN) program is a STEM-designated program designed to meet the needs of 21st-century employers. The career-focused program offers internships and real-world experiences through the Center for Business Intelligence and Analytics, fostering collaboration between academia and industry to develop the next generation of experts.
Why Business Systems and Analytics at Stetson University?
In the ever-evolving field of Business Systems and Analytics, you'll learn how to capture, structure and apply data to real-world business situations. The program's experiential learning opportunities prepare you to facilitate communication between traditional IT departments and various business functions, such as marketing, management and operations.
Learn more about the Department of Business Systems and Analytics.
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". . . Business systems and analytics just sort of fit with what I like to do. I sort of analyze everything I'm working with anyway. It allowed me to merge the business that I was familiar with and my analytical mindset."
Dale Peterson '18 Business Systems and Analytics, MBA '21,Director of Academic Administration, Stetson University

"With business systems and analytics, it comes down to the analytical software, finding trends in businesses ... and how we can take that and operationalize that to be a more successful business or more successful operation."
Joshua Finkelstein '22 Accounting & Business Systems and Analytics, Minor in Finance
Career Outcomes
Business analysts and data scientists are in high demand across multiple sectors. Data science graduates often receive job offers with large compensation packages even before graduation. Starting salaries for those with a master's degree in data science range from $86,000 to $135,000 annually, with average salaries often exceeding $141,724.
Stetson alumni of business analysis and data science work as actuaries, financial analysts and quality control specialists at top companies like SAS and IBM. Many also pursue advanced bioinformatics, data analytics, financial mathematics and industrial engineering degrees. Your education at Stetson will prepare you for a lucrative and dynamic career in this high-demand field.




As you begin your journey, you will work with some of our distinguished faculty and dedicated professionals who will provide you with personal attention and expert guidance to help you thrive academically and professionally.
- Shahram Amiri, EdD, College of William and Mary
- Fred Augustine, PhD, Florida State University; department chair
- John Rasp, PhD, Florida State University
- Madhu Rao, PhD, University of Toronto
- William Sause, PhD, Nova Southeastern University
- Judson Stryker, DBA, Mississippi State University
- Betty Thorne, PhD, Indiana University
- Joe Woodside, PhD, Cleveland State University
- Petros Xanthopoulos, PhD, University of Florida
The BSAN major includes two concentrations, Business Systems Management and Data Analytics, each designed to increase career readiness in two of the fastest-growing business sectors.
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