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Have you ever wondered why some stores carry products that others don't? Or how companies determine whether a new soft drink will be successful or fizzle out? In Stetson University’s Marketing program, you gain decision-making skills that lead to success in fields ranging from e-marketing and market research to advertising and supply chains.

Why Marketing at Stetson University?

A major in marketing equips you to better understand customers and the complex market system in which organizations operate. Thus, marketing majors are expected to analyze, synthesize and evaluate decisions critical to the leadership of all organizations. Small class sizes, faculty interaction and sophisticated team projects using business partners give you the real-world training you need to be successful after graduation.

Add state-of-the-art equipment and software and you have a winning formula to help you prepare for your career.

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Financial Planning

Cedric Burkhardt ’20

“Our students, when they come through the Centurion Sales Program, get to see everything that leads up to the sale and the execution of the sale. But they rarely get to see what happens after a sale, and how they get those clients to renew. It was really great for our students to get that hands-on experience and to be able to see there’s also a different side of sales.”

Cedric Burkhardt ’20

Peter Urscheler ’06

“Stetson University prepared me to tackle any situation or problem head-on in a thoughtful manner, defining me personally and professionally. Through Stetson, I realize that every one moment is memorable, and each one can be as life-changing as I let it be."

Peter Urscheler ’06 Marketing with minor in Management Information Systems

Career Outcomes

Program alumni span the globe and are making their mark in fields from fashion to logistics. Other graduates continue their education in MBA and PhD programs or in law school.

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Students must meet General Education Requirements in addition to specific requirements within the major area of study.


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