Marketing

  • Bachelor of Business Administration
  • Major
  • Minor

Have you ever wondered why some stores carry products that others don't? Or how companies determine whether a new soft drink will be successful or fizzle out? In the marketing program, you will gain decision-making skills that lead to success in fields ranging from e-marketing and market research to advertising and supply chains.

Related programs:
Business Administration Management

Courses

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Program Overview

The marketing major equips students to better understand customers and the complex market system in which organizations operate. Thus, marketing majors are expected to analyze, synthesize and evaluate decisions critical to the leadership of all organizations. Small class sizes, faculty interaction and sophisticated team projects using business partners give you the real-world training you need to be successful after graduation. Add state-of-the-art equipment and software and you have a winning formula to help you prepare for your career.

Faculty

Two of our faculty members hold the title of Dennis C. McNamara, Sr. Professor of Marketing. Faculty members include:

Career Significance

Program alumni span the globe and are making their mark in fields from fashion to logistics. Other graduates continue their education in M.BA and PhD programs or in law school.

Career Outlook

Overall growth in this sector is slightly better than the overall labor market, but growth in demand for marketing specialists was in the double-digit range during 2017-2018 and projected to grow even faster over the next 10 years. Although nearly 90% of all job postings require a bachelor's degree, only about one-quarter of positions are open for new graduates. Thus, planning for that first position through internships or interaction with industry organizations will probably be very important. The good news for recent graduates: Hiring isn't isolated in one area, and demand comes across a wide spectrum, from health care and banking to technology.

Source: Burning Glass Technologies 2019.

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