Marketing
Stetson University's BBA in Marketing is 32 units and develops the decision-making skills that drive success in digital marketing, market research, advertising, and supply chains. Small class sizes, direct faculty access, and collaborative projects with industry partners give you real-world training before you graduate.
Why Marketing at Stetson University?
Small class sizes and direct interaction with faculty define how the program functions. Collaborative team projects with industry partners bring market dynamics into your coursework. You'll develop skills in analyzing, synthesizing and evaluating decisions crucial for organizational leadership and transferable across nearly every industry. Access to state-of-the-art equipment and software ensures your preparation matches the tools employers use.
Learn more about the Department of Marketing.
Related Programs:
“Marketing gave me the strategic mindset and adaptability to excel.”
— Nezha Elabbassy '19
Career Outcomes
Marketing graduates enter diverse industries from fashion to logistics, and many pursue MBA, PhD, or law school pathways. Career paths include:
- Marketing Manager and Brand Manager
- Market Research Analyst
- Digital Marketing Specialist
- Advertising Account Manager
- Supply Chain Coordinator
- Sales Manager
Meet the Faculty
As you begin your journey, you will work with some of our distinguished faculty and dedicated professionals who will provide you with personal attention and expert guidance to help you thrive academically and professionally.
- Carol Azab, PhD, Southern Illinois University
- Yiorgos Bakamitsos, PhD, Northwestern University
- Scott Jones, PhD, University of Oregon
EXPERIENTIAL LEARNING
At Stetson, learning goes beyond the classroom. You'll have opportunities to build real-world experience through internships, research, community engagement and other experiential learning opportunities.
HATTER READYFrequently Asked Questions
This program requires the completion of 32 units (128 credit hours), including major requirements and university graduation requirements. For the most current curriculum and degree requirements, please consult the academic catalog.
Yes, a Marketing minor is available
Yes, marketing students can pursue internships for academic credit with a wide range of employers.
Stetson offers merit scholarships, need-based grants, federal and state aid, work-study, and program-specific awards. More than 98% of Stetson students receive some form of financial aid.
Stetson University is located in DeLand, Florida.
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