Collegiate Sales Management Invitational
Launching in 2026, the Stetson Collegiate Sales Management Invitational (CSMI), presented by Brown & Brown, is an annual event that challenges students to apply real-world sales and leadership skills through case studies and role-play scenarios. Participants will test their ability to strategize, lead teams, and communicate effectively, while networking with industry professionals and potential employers. The competition aims to develop future-ready business leaders prepared to excel in dynamic sales environments.
Dates
October 22 - 24, 2026
Location
Stetson University
421 N. Woodland Blvd. | Unit 8398
DeLand, Florida 32723
Agenda
Thursday, October 22
| Time | Activity | Location | Round |
|---|---|---|---|
| 3:00–5:00 p.m. | Team Check-In and Registration | Rinker Welcome Center | — |
| 5:00–8:00 p.m. | Welcome Dinner and Competition Kickoff
|
Rinker Welcome Center | Round 1: Leadership Engagement |
Friday, October 23 — Stetson University, Centurion Sales Lab
| Time | Activity | Location | Round |
|---|---|---|---|
| 7:30–8:30 a.m. | Continental Breakfast | Lynn Business Center | — |
| 8:00 a.m.–12:00 p.m. | Talent Acquisition — résumé review, talent assessment and sales manager candidate interview role-play | Centurion Sales Lab | Round 2: Candidate Interview Role-Play |
| 12:00–1:00 p.m. | Working Lunch | — | — |
| 1:00–5:00 p.m. | Coaching and Counseling Role-Plays | Centurion Sales Lab | Round 3: Coaching and Development |
| 5:00 p.m. | Business Case Due | Centurion Sales Lab | Round 4: Business Analysis and Strategy |
| 5:00–9:00 p.m. | Signature Sponsor Dinner hosted by Brown & Brown Final Four competitors announced |
Brown & Brown, Daytona Beach Office |
— |
Saturday, October 24 — Stetson University, Centurion Sales Lab
| Time | Activity | Location | Round |
|---|---|---|---|
| 7:30 a.m. | Breakfast | — | — |
| 8:00–10:00 a.m. | Championship Round — Top four competitors each lead a 20-minute sales team meeting | Boardroom | Round 5: Sales Leadership Meeting |
| 10:00 a.m. | Hotel Checkout and Packing | Courtyard by Marriott, Historic Downtown DeLand |
— |
| 12:00–1:00 p.m. | Awards Luncheon | Stetson Room | — |
| 1:00 p.m. | Competition concludes — safe travels home! | — | — |
Basic Registration:
- $300 per school
- Includes one coach and two student competitors
Interested in participating?
Please complete the form below, and a member of our team will follow up with you.
If you have any questions, please contact us at: [email protected]
Hotel
The conference hotel will be the Courtyard by Marriott DeLand Historic Downtown, located just a block away from the Stetson University campus.
Address: Courtyard by Marriott, 308 N. Woodland Blvd., DeLand, FL 32720, 386-943-9500.
Reservations
Hotel Accommodations
- Courtyard Marriott DeLand Historic Downtown, located just a block from Stetson University
A room block has been secured at the Courtyard Marriott in downtown DeLand. Stetson University will cover all room and lodging expenses, so participating schools should not arrange direct payment with the hotel for these charges.
- Florida State University
- Kennesaw State University
- Southern Utah University
- University of Central Florida
- University of Central Oklahoma
- University of Georgia
- University of Nebraska–Lincoln
- University of North Alabama
- The University of Texas Dallas
- Toronto Metropolitan University
Signature Sponsor
Premier Sponsor
Associate Partners
Competition Rounds
Together, the five competition rounds provide a realistic assessment of the core competencies required for success in a sales management role, including leadership, talent acquisition, coaching, strategic thinking and team development.
Students attend their first sales leadership event as newly promoted managers, building relationships with peers and executives while demonstrating professional presence and communication skills.
Students evaluate candidates through résumé review and talent assessment. They then interview a candidate for a sales representative position in a role-play designed to identify top sales talent.
Talent Acquisition & Interview Role Play document
Brown & Brown Producer Job Description document
Candidate Resumes
- Candidate 1: Marculs Elington
- Candidate 2: Priya Raghunathan
- Candidate 3: Tyler Brandt
- Candidate 4: Brandon Keyes
- Candidate 5: Alicia Moreno
- Candidate 6: Gregory Tolliver
Students conduct a coaching conversation with a sales representative, demonstrating their ability to develop, motivate and improve performance.
Students analyze a business case, evaluate key issues and develop strategic recommendations to address sales management challenges.
The top four competitors advance to the final round, where they lead a sales team meeting and demonstrate their ability to communicate priorities, drive engagement and inspire results.