Social Media Takeovers

One of the most exciting ways to build excitement and engagement around your Stetson University cause or event is to do an official Takeover of the StetsonU Instagram Story. Takeovers are also a great way to gain exposure for university groups and organizations. If you're interested in doing a Takeover, please submit the  Social Takeover Form and we'll get back in touch as soon as possible. Submitting the form doesn't guarantee a takeover is granted based on calendar availability.

The official Stetson University Instagram Story (username: @stetsonu) is available for Takeovers on a prescheduled and approved basis. Takeovers are done only as Instagram Stories not as individual posts in the Instagram feed or individual stories sent to a select user or group of users.

Official Stetson University departments, programs, organizations and teams. Takeovers may be used for special events and initiatives that are sponsored solely by Stetson University and have educational, athletics or other components that align with the university's mission and values.

All Takeover Hosts must submit the Takeover Request Form and complete a short training session prior to the Takeover start time. All hosts should review and understand the university's social media policy, guidelines and Takeover requirements.

Takeovers are not available for social organizations, private social events or Town Hall type of events.

Examples of Takeovers that have been done in the past: FOCUS Orientation, Hatterthon, International Education Week, Senior Week, Hatter Saturday and Beach Volleyball Tournaments. 

Once a Takeover is approved, the Social Media Manager will contact the Takeover Host to schedule a 15-minute Takeover Training to review guidelines and policy, and discuss general questions. The Takeover Host will be given Instagram access the day before the scheduled Takeover unless another user is currently hosting a Takeover at that time. In such cases, the Host will receive channel access early on the day of the Takeover.

Takeover trainings are valid for the entire academic year allowing groups to easily host more than one Takeover throughout the year.

Note: The Takeover host is responsible for saving any photos or videos they wish to keep of their takeover.

It is recommended that the Takeover Request Form is submitted as early as possible. Approved Takeovers are put on a master schedule. Official university events such as Commencement are scheduled a year in advance. If you wait too long, your chosen date may already be taken.

Yes, our Social Media Manager is happy to have additional meetings with users to discuss best practices and review scenarios. Email [email protected] to schedule an meeting. Also, browse and read the tips available via the links on this webpage.

Yes. Posting guidelines for Takeovers are the same as those for our Facebook page. All hosts are required to abide by the Stetson University Social Media Policy. Takeovers on StetsonU's Instagram Story are granted based on the understanding that the user is representing Stetson University and its mission and values.

Takeovers are governed by the Stetson Social Media Policy and Social Media Guidelines.