Social Media Takeovers
One of the most exciting ways to build excitement and engagement around your Stetson University cause or event is to do an official takeover of the StetsonU Instagram and/or Snapchat channels. If you’re interested in doing a takeover, fill out our Social Takeover Form and we’ll get back in touch as soon as possible. Filling out the form doesn't guarantee a takeover is granted.
What channels are available?
The StetsonU Instagram (username: @stetsonu) and Snapchat (username: stetsonuniv) are available for takeovers on a prescheduled and approved basis. Takeovers are done only as Instagram Stories and/or Snapchat Stories, not as individual posts in the Instagram feed or individual snaps sent to a select group of friends on Snapchat.
Who can do a takeover?
Official Stetson University departments, programs, organizations, teams and, in select situations, individuals may do takeovers. Takeovers may be used for special events and initiatives that are sponsored solely by Stetson University and have an educational, athletics or other components that align with the university's mission and values.
Takeovers are not available for social organizations or private social events.
Examples of takeovers that have been done in the past: FOCUS Orientation, International Education Week, Beach Volleyball Tournament.
How does a takeover work?
Once a takeover is approved, the takeover manager or host meets with the Office of Communications to review guidelines and policy and discuss general questions. The manager or host will be given channel access the day before the scheduled takeover, unless another user is currently hosting a takeover at that time. In such cases, the manager or host will receive channel access early on the day of the takeover.
Note: The takeover manager or host is responsible for downloading and saving any photos and videos they wish to keep of their takeover. All posts in a takeover disappear 24 hours after being shared.
How early should I request a takeover?
Fill out the form as early as possible. Approved takeovers are put on a master schedule. Official university events such as Commencement are scheduled a year in advance. If you wait too long, your chosen date may already be taken.
Is training available?
Yes, the Office of Communications is happy to have additional meetings with users to discuss best practices and review scenarios. Email firstname.lastname@example.org to schedule an appointment. Also, browse and read the tips available via the links on this webpage.
Are there restrictions on topics?
Yes. Posting guidelines for takeovers are the same as those for our Facebook page. All takeover managers and hosts are required to abide by the Stetson University Social Media Policy. Takeovers on StetsonU's channels are granted based on the understanding that the user is representing Stetson University and its mission and values.
May a student do a takeover?
Yes, provided the student reviews and understands the university's social media policy and guidelines, completes a short training session in the Office of Communications and hosts a session that meets takeover requirements.