Social Media FAQ

All future accounts must go through the approval process. Please submit the Account Request Form. Once submitted, you will receive communication from our Social Media Manager, granting or denying approval.

Accounts can be denied for various reasons. The most common being:

• The requesting department, sport, club or organization has one or more accounts that are currently inactive.
• The request is for a social media channel that we are not approving.
  • We are currently denying requests for LinkedIn, Pinterest, Snapchat, TikTok and YouTube accounts.
• The requesting area does not have a plan in place outside of the immediate future to keep the page active with content.

Yes, we ask that all accounts follow our Social Media Policy, Best Practices, and Official Status Requirements.

Here are a few of the top guidelines to follow:

• Each account should have a minimum of two admins, one must be a university employee, and all admins must have the account password.
• Generic university email addresses (such as [email protected]) must be used as the account login information.
• Be consistent, keep your content flowing! You will be notified once your page becomes inactive for a semester as it will need to be removed.
• Reach out if you need help! Our Social Media Manager is available to offer trainings, discuss ideas and trends, and assist in planning and publishing content. Email [email protected] for help.

There likely is already an account although you may not be aware of it. We have nearly 800 social media accounts on our DeLand campus. We keep a extensive list of accounts and can help find what you're looking for, please email [email protected] for more information.

Reminder: all new accounts must go through the approval process. Please submit the Account Request Form.

Scheduling and monitoring services are available to help keep your accounts active. Facebook, Instagram and Twitter all allow you to schedule posts within each platform. As a general rule, we recommend that all social media admins check each account throughout the day. As each account should have a minimum of two admins, we suggest working with one another to create a schedule for monitoring and posting.

All university accounts should be created as Business profiles, this provides features such as scheduling and analytics. For Facebook and Instagram, Insights will show the best days and times to post. Twitter shows similar information through Analytics, pointing you to the best day of the week. Each of these platforms also allow you to track engagement per post. Keep in mind that each platform has a unique algorithm. If you would like more help understanding your data, email [email protected].

Just like a face-to-face conversation, your level of engagement is entirely on how "in" the conversation you want to be.

Here are few tips on how to engage:

• Like and respond to comments made on your posts.
• Like, comment, send and save posts from those that you follow.
• Tag other accounts in your posts and stories.
• Use a question as your caption, this allows your post to stay active longer than others.
• Follow current trends and create content that fits.
• Answer any direct messages.

If you're monitoring an organizational account, discuss the offensive material with your supervisor before taking action. Clearly state your parameters in your profile's information area or webpage, and also specify that you maintain editorial discretion over any and all material posted. That being said, take a balanced approach. There's a difference between something that is truly offensive and comment or post that represents a difference of opinion. Consider the latter an opportunity for engagement and dialogue.

If offensive content is being posted on a Stetson University social media account, please email [email protected]. 

No, we discourage non-university promotion on the university's official social media accounts, though we do make rare exceptions that are determined on a case-by-case basis. An example would be a non-university event in which the university plays a major role as a partner or sponsor.

For personal accounts, it's always possible someone else has the same name as you. However, if someone is fraudulently using your identity, we suggest reporting the infringement. Most social media platforms have specific avenues for doing this.

For business accounts, if there is already an account using the name of a specific university area, please email [email protected]. We will work with you to attempt access to the account, however, the account may need to be reported for impersonation if there is no direct connection to the university. 

If you notice that someone is using the Stetson University name fraudulently, we ask that you email [email protected].

Social media is in constant evolution. Platforms change frequently to keep up with emerging trends and to improve service. While it can be a lot to keep up with, it is something to get used to! If you would like help navigating changes, please email [email protected].