Social Media FAQ
Do I have to use social media?
No one has to use social media. But keep in mind that social media is about connections, and is one of the most popular ways that people to stay in touch with one another and with the wider world. The top reasons people use social media are:
- To connect with friends.
- To check product reviews.
- For entertainment.
Social media is not a trend or a fad. It's the way the modern world communicates. Today it's possible to receive a faster response to any kind of question via social media than via traditional methods like email or voice calls.
Think of social media as a valuable tool. Use it to connect with people and take advantage of its reach.
Where do I start?
Start with one platform and go from there. Most people start with Facebook, which has almost 2 billion active monthly users all over the world. Simply create an account and follow Facebook's instructions to get started. Pay close attention to the privacy settings and make sure you set them to a level that you're comfortable with. Browse other people's profiles to see what kind of information they post and comment on posts that you like. Once you're familiar with Facebook, you might want to consider other social-media platforms like Instagram, YouTube, LinkedIn, Snapchat, Twitter or Flickr.
How do I handle multiple accounts?
If you're overwhelmed by keeping up with multiple social-media accounts, try setting up a schedule to monitor your profiles on a regular basis, or use a social media dashboard like Hootsuite to organize and optimize usage and level of engagement. If you don't want to set up a dashboard, you can follow the general rule of checking your profiles in the morning, afternoon and evening. Any schedule will depend on your needs and how engaged you want to be. Power users track notifications via phone notifications so that they can respond immediately, whereas casual users might check their profiles once a day or once every few days.
Should I post all my news at the same time?
No. People dislike information dumps. Space out your posts.
How do I become "engaged?"
Think of holding a conversation with a friend. Your level of engagement is entirely on how "in" the conversation you want to be. With social media, you take the same dynamic and apply it online. So comment on your friends' posts, photos and videos. Like and share their photos and videos. Ask questions, post your status, follow trends and share interesting news.
Also, as with any other conversation, keep it civil.
How do I found out what people are saying about me?
Set up a Google Alert; it's free and easy. You'll receive daily reports via email that will list mentions and provide links.
Someone's leaving offensive posts on my profile(s). What do I do?
You have the right to remove any and all posts on all of your profiles, and you can block and/or ban others from posting on them. If you're monitoring an organizational account, discuss the offensive material with your supervisor before taking action. Clearly state your parameters in your profile's information area and also specify that you maintain editorial discretion over any and all material posted. That being said, take a balanced approach. There's a difference between something that's truly offensive and a comment or post that represents a difference of opinion. Consider the latter an opportunity for engagement and dialogue.
My non-university club is hosting a fundraiser. Can I post it on Stetson University's Facebook page?
No. We discourage non-university promotion on the university's official social media sites, though we do make rare exceptions that are determined on a case-by-case basis. An example would be a non-university event in which the university plays a major role as a partner or sponsor.
What do I do if someone else is using my name?
It's always possible someone else has the same name as you. However, if someone is fraudulently using your identity, report the infringement immediately. Most social media platforms have specific avenues for doing this. If you notice that someone is using the Stetson University name fraudulently, we ask that you contact Stetson University Marketing's social media desk at firstname.lastname@example.org or 386-822-8922.
Why does social media change so quickly?
Social media is in constant evolution. Facebook and other social platforms change frequently to keep up with emerging trends and to improve service. So, while it can be annoying, you might as well get used to it. :)