SOUL OF STETSON

stand up hulley
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Stand Up Hulley

Remember. Reconnect. Reengage.

Together, we are bringing back the bells of Hulley Tower.

For over seven decades, the cheerful songs of Hulley Tower rang out across campus and the DeLand community, connecting generations of Hatters. We invite you to stand with us in rebuilding this historic icon.

hulley tower early construction
hulley tower being build with crane
hulley tower almost rebuilt
new hulley tower rendering

Why it Matters

Built in 1934, Hulley Tower stood tall at 116 feet as a beacon of Stetson’s heritage. After multiple hurricanes battered it in 2004, the tower was reduced to its foundation.

Hulley Tower is more than a structure—it’s a symbol of our shared legacy. It honors those we have lost, including the students whose lives were tragically cut short in an avalanche during a 1979 study-abroad trip. By restoring Hulley Tower, we not only revive a cherished landmark but also pay tribute to the Soul of Stetson.

Can you imagine a campus full of chimes and joy again? Your gift will make that vision a reality.

group receiving a tour in a museum
people from trip toasting outside
people from documentary standing close together in classroom in front of an audience

Join the Initiative

This project is about more than just rebuilding. Hulley Tower will once again become a physical representation of the Soul of Stetson, where we can see, hear and feel our values brought to life. By joining this effort, you help preserve a piece of Stetson’s past while building a bridge to its future.

Make a Gift

new hulley tower rendering

What Inspired Them to Get Involved?

Susan Perry Brockway

"We love our Alma Mater and are so happy to be able to invest in this meaningful symbol and important space that welcomes everyone on campus and in the community. Using this location as a place to honor our business school classmates that we lost in 1979 in Innsbruck during our trip is paramount to us."

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So many years later it is important that we do not forget this history of Stetson and Hulley Tower is the perfect space to incorporate this remembrance. We hope that HulleyTower will serve as a visible symbol for all to see that these three classmates are forever a part of Stetson.

Susan Perry Brockway '79, Pi Beta Phi
Peter Brockway ‘78

Jill Jinks from the class of 1979

"My brother and I rarely agree on our areas of support. When the Hulley Tower project began developing, we both jumped at it. Our family 'why' came from John and me realizing that Hulley Tower was a symbol of our Stetson Experience though two years apart."

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We wanted to be part of something much bigger than us and make a statement about what we valued - a community that remembers, by helping to create a warm and inviting space that welcomes all, that respect the larger nature of the place and the lives that come to Stetson that are magically and forever transformed. We want Hulley Tower to remind us of it all.It is time.

Jill Jinks '79

David Marco from the class of 1978

"Stetson has certainly played a huge role in our lives - but this is much larger than that. We want to replace and rekindle the role that HulleyTower once was - a symbol of Stetson University and a significant historical edifice for DeLand and the State of Florida."

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Reborn, it will become a cornerstone of campus, providing a gathering area for students, alumni and visitors - while allowing reflection of the Innsbruck trio. We are thankful for this opportunity and consider this project to be a timeless highlight of the Stetson campus and legacy for decades to come.

David Marco '78, Julie and Michael '13