SOUL OF STETSON
The Origin
In January 1979, Stetson University Professor Joe Master and Dean Edward Furlong accompanied 40 students on a European mini-mester business seminar, and then tragedy struck. An avalanche took the lives of three Stetson Hatters – Katy Resnick, Scotty Fenlon and Dennis Long.
It has taken us 45 years to gather and truly tell their story. But in the process of honoring and remembering their life, a movement has been born. Their stories become the tapestry that presents the Soul of Stetson to past, present and future Hatters.
Soul of Stetson
Soul of Stetson is an alumni-driven and administration-supported movement that embodies values, experiences, people, and connections. It represents 'THE WHY'—that intangible essence that it’s experienced when interacting with Stetson. It compels us to return, give back, love and engage with the university. Today, all who have been touched by the spark of the Soul of Stetson share the mission of fortifying it for future generations.
Remember
In the summer of 2023, some alumni returned to Innsbruck to reconnect and remember their lost friends. Their stories, and many others, have been captured in the Remembering Innsbruck documentary, which honors those memories and gives voice to the strength to be found in the Stetson community still today.
Reconnect
As more alumni came together, inspired by what happened on the mountain in Innsbruck 45 years ago, something much larger surfaced. An alumni-led, multigenerational grassroots movement began. Alumni, students and others started reflecting on their Stetson experiences, shared values... and the best within us.
Soul of Stetson emerged.
Reengage
Hulley Tower Reconstruction
Alumni–thinking of Innsbruck and the Soul of Stetson, and their tangible representation–then looked to Hulley Tower, which had been taken down to its base in 2005 after sustaining catastrophic damage during consecutive hurricanes. The new tower would become not only a memorial for those lost but a symbol of the Soul of Stetson and a vibrant space to gather and celebrate as a community. A fundraising campaign to rebuild Hulley Tower started.
Upcoming Events
Mark your calendars and secure your spot for our upcoming engagement opportunities
MAY15
Tour of Hulley Tower and DeLand House
Prior to the historical reconstruction
JUL
8
Innsbruck trip
Prepare to embark on an unforgettable journey with Stetson University to Innsbruck, Austria on July 8-12
OCT25
Homecoming
Remembering Innsbruck Documentary Premier and Hulley Tower groundbreaking.
What Inspired Them to Get Involved?
"We love our Alma Mater and are so happy to be able to invest in this meaningful symbol and important space that welcomes everyone on campus and in the community. Using this location as a place to honor our business school classmates that we lost in 1979 in Innsbruck during our trip is paramount to us."
Susan Perry Brockway '79, Pi Beta Phi
Peter Brockway ‘78
"My brother and I rarely agree on our areas of support. When the Hulley Tower project began developing, we both jumped at it. Our family 'why' came from John and me realizing that Hulley Tower was a symbol of our Stetson Experience though two years apart."
Jill Jinks '79
"Stetson has certainly played a huge role in our lives - but this is much larger than that. We want to replace and rekindle the role that HulleyTower once was - a symbol of Stetson University and a significant historical edifice for DeLand and the State of Florida."
David Marco '78, Julie and Michael '13