Areti Vogel

Areti Vogel

Assistant Professor of Practice in Management

As a coach of both Stetson's Business Ethics Case Competition Team and the HAT MOB Research Team, Areti Vogel, PhD, is passionate about working with students and conducting empirical research. 

  • PhD, University of North Carolina, Greensboro
  • J.D., Stetson University College of Law
  • M.BA, IFA Paris
  • B.BA, Stetson University


Course Sampling

  • Strategic Management
  • Governance and Succession Planning
  • Negotiation and Conflict Resolution
  • Foundations of Family Enterprises.

Areas of Expertise

  • Business
  • Law


Born and raised on the west coast of Florida, Areti Vogel, PhD, practiced law for a number of years before transitioning into academia. After achieving an M.B.A. and living and working abroad, Vogel returned to the U.S., earned her PhD and returned to Florida. Vogel is passionate about identity, culture, leadership, communication and interdisciplinary research; she's also SHRM-CP certified.


  • Behavioral economics
    Organizational identity and culture
  • Leadership
  • Communication
  • Family science
  • Business ethics


  • Vogel, Areti T., & Watchravesringkan, Kittichai. (2018) Retail trend imitation: A controversy between firms of Europe and North America. Under second review by the International Journal of Business.
  • Vogel, Areti T., Cook, Sasikarn C., & Watchravesringkan, Kittichai. (2018) Luxury brand dilution: Investigating the impact of renting by Millennials on brand equity. Under second review by the Journal of Brand Management.

  • Vogel, Areti T., & Watchravesringkan, Kittichai. (2017). Consumer evaluations of trend imitation: Brand equity, consumer attitudes and preference. Journal of Product and Brand Management, 26(5), 516-527.