Xiaobo Lin
Associate Professor of Marketing
I am a marketing scholar and educator interested in how firms communicate, compete, and create value in an increasingly digital marketplace. I aim to connect rigorous research with relevant, supportive, and engaging learning experiences.
- PhD in Marketing, Syracuse University, 2026
- MS in Digital Marketing, King’s College London, 2020
- BA in Business Administration (Marketing), Shandong University, 2018
Biography
Xiaobo Lin is an Assistant Professor of Marketing at Stetson University. She teaches Consumer Dynamics and Social Media Marketing. She has presented her research at the AMA Summer Academic Conference, the ISMS Conference, and the AMA Marketing Strategy Consortium. She is a recipient of the ISMS Early-Stage Research Grant Award and is committed to connecting rigorous marketing research with engaging and practical classroom learning.
More About Xiaobo Lin
Areas of Expertise
- Marketing Strategy
- Quantitative Marketing
- AI and Machine Learning
- Natural Language Processing
- Computer Vision
Course Sampling
- Social Media Marketing
- Consumer Dynamics
- Marketing strategy
- Social media marketing
- Inclusive marketing communication