Sport Business
Stetson's Sport Business minor equips you with communication, critical analysis, and leadership skills for careers in the sport business industry. The curriculum blends best practices and current industry trends taught in small classes by faculty and visiting industry experts.
Why Sport Business at Stetson University?
Turn classroom knowledge into professional experience through internships, industry projects and mentorship from faculty and Stetson alumni working across the sports industry. You'll build practical skills in event management, sports marketing, media rights, analytics and facility operations while developing the professional network and real-world experience employers value.
Learn more about the Department of Management and Organizations.
Related Programs:

“Small classrooms, highly qualified staff, and a hands-on curriculum.”
— Anthony Gilotti '20
Career Outcomes
Central Florida is one of the most sports-dense regions in the country. Within one hour of campus, you have access to over 20 sports organizations and properties. In Florida alone, there are more than 50 other sport-related organizations where recent graduates have secured full-time positions with various sports brands. If you choose to pursue graduate school, you can also aim for graduate assistantships in college athletic departments across the United States. Career paths include:
- Sports Marketing and Brand Manager
- Event Operations and Facility Manager
- Athletic Department Administrator
- Sports Media and Broadcast Coordinator
- Scout and Talent Acquisition Specialist
- Graduate assistantship in college athletic departments
Meet the Faculty
As you begin your journey, you will work with some of our distinguished faculty and dedicated professionals who will provide you with personal attention and expert guidance to help you thrive academically and professionally.
- Scott Jones, PhD, University of Oregon
- John Riggs, DBA, Kennesaw State University

EXPERIENTIAL LEARNING
At Stetson, learning goes beyond the classroom. You'll have opportunities to build real-world experience through internships, research, community engagement and other experiential learning opportunities.
HATTER READYFrequently Asked Questions
No. It is only a minor.
Yes. Any Stetson student may pursue the Sport Business minor.
Organizations, including the Orlando Magic, NASCAR, LPGA, and ESPN Wide World of Sports, are all within one hour of campus.
Yes. The minor supports applications to graduate assistantships in college athletic departments across the US.
Stetson offers merit scholarships, need-based grants, federal and state aid, work-study, and program-specific awards. More than 98% of Stetson students receive some form of financial aid.
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