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Department of Marketing

Department of Marketing faculty stress hands-on learning. Students work on projects with practical applications, including marketing research for actual business clients in the DeLand, Daytona Beach and northern Orlando areas. By learning to design new products, write promotional plans and conduct sales calls, students enter the workforce prepared to solve real-world business challenges.

Special Features

The Marketing Career Development Experience is a unique course offering for our Marketing majors. Students complete a 120-hour professional marketing internship in a marketing company and begin the process of creating a job search plan. The course helps students develop their career interest and includes industry research, classroom lectures and student exercises.