Linda E. Swayne

BBA ’68, MBA ’71

Professor Emeritus of Marketing

University of North Carolina at Charlotte

Charlotte, NC

Linda Eggeman Swayne retired as a Professor Emerita in 2021 from the University of North Carolina Charlotte after a long and distinguished career. She created an MBA program in sports marketing and management at UNC Charlotte and received various awards for her contributions to the Belk College of Business and the Charlotte community. She held leadership roles in professional organizations like the American Marketing Association and served on various advisory committees within the university.

Outside academia, Linda chaired the boards of several organizations, including the Community Blood Center of the Carolinas, Purple Promise Foundation to End Melanoma, and the United Way of Mecklenburg County’s Small Business Division. She also lent her expertise to the Mecklenburg County Medical Society and UNC Charlotte’s Athletic Department for strategic planning.

Linda authored 19 books and numerous research articles, with her work “Strategic Management of Health Care Organizations” being a key resource in health administration programs. Her contributions have left a lasting impact on education and community service.

As Chair of the School of Business Administration Board of Advisors, Linda joined the Board of Trustees in 2024.