Marketing is a very broad field, and career opportunities are limited only by a student's ambition. Since the 1960s, marketing has become the dominant business philosophy. Retailing gives graduates an opportunity to use marketing skills in positions like personal selling, buying and department and store management. Sales not only offers good career opportunities but is also a good stepping-stone into marketing management. Marketing research can lead to positions in research firms, advertising agencies or in-house marketing departments that need problem-solvers and information gatherers. Career opportunities are available on both the managerial and creative sides of advertising.
Stetson Marketing Association
The Stetson Marketing Association, a local chapter of the American Marketing Association, grants students access to an international professional and student membership, as well as opportunities for networking and career development. Since there is an active professional AMA chapter in Central Florida, student members of AMA can learn from and network with area professionals through their meetings. The association sponsors the Hatter Benefits program, which provides students with discounts to area businesses.
Scholarships and Awards
Department of Marketing majors may be eligible for scholarships from a variety of sources in addition to the financial aid offered through the university. Each year, Stetson University and the Stetson Business School Foundation present the following scholarships and awards:
- Business School Foundation Merit Award for Business Law
- Business School Foundation Merit Award for Marketing
- Business School Foundation Merit Award for Sport Business
- Distinguished Marketing Student Award
- Marketing Ethics and Social Responsibility Award
- Sport Business Scholarship and Service Award