Deborah Goldring

Deborah Goldring

Associate Professor of Marketing

  • PhD, business administration, Florida Atlantic University
  • MBA, marketing, Villanova University
  • MS, computer information systems, University of Miami
  • BA, urban studies, University of Pennsylvania

Contact

Course Sampling

  • Digital Marketing
  • Marketing Communication
  • Fundamentals of Marketing & Technology

Areas of Expertise

  • Marketing Communication
  • Digital Marketing
  • Content Marketing
  • Brand Strategy

Biography

Deborah Goldring is an associate professor of marketing in the School of Business Administration at Stetson University. She teaches both undergraduate and graduate courses in marketing. She has more than 20 years of leadership experience as a marketing executive with small- and medium-sized businesses in industries including healthcare, manufacturing, technology and professional services.

Research

  • Social Media Marketing
  • Content Marketing
  • Brand Strategy
  • Marketing Education

Publications

  • Goldring, Deborah. (2020). Student-designed, student-managed digital marketing agency. In Drehmer, C., Coker, K., Gala, P. Big impact teaching moments in the big easy. Marketing Education Review.
  • Petrescu, Maria, Bay O'Leary, Deborah Goldring, and Selima Ben Mrad (2018). Incentivized reviews: Promising the moon for a few stars. Journal of Retailing and Consumer Services.
  • Goldring, Deborah (2017). Constructing brand value proposition statements: a systematic literature review. Journal of Marketing Analytics.
  • Goldring, Deborah (2017). Pathways for 21st century learners: integrating industry-based certifications into the curriculum. Journal of Higher Education Theory and Practice.
  • Whalen, Joel and Kesha Coker (2016). Outside the box teaching moments: Classroom-tested innovations. Goldring, Deborah, Pathways for 21st-Century Learners: Integrating Industry-Based Certifications into the Curriculum. Marketing Education Review.
  • Goldring, Deborah and Michele Crowe (2016). When, where, and how MBA pre-requisite coursework is completed: the impact on MBA success. Journal of the Academy of Business Education.
  • Goldring, Deborah (2015). Reputation orientation: Improving marketing performance through corporate reputation building. Marketing Intelligence & Planning.
  • Goldring, Deborah (2013). Aligning communicated and conceived brand promise in professional services firms. Journal of Marketing Development and Competitiveness.
  • Goldring, Deborah (2010). Commitment variation in the phases of the relationship development process. Journal of Relationship Marketing.
  • Korgaonkar, Pradeep, Enrique Becerra, Bay O'Leary, and Deborah Goldring (2010). Product classifications, consumer characteristics, and patronage preference for online auctions. Journal of Retailing and Consumer Services.
  • Jones, Brian D.G., Eric Shaw, and Deborah Goldring (2009). Stanley C. Hollander and the conferences on historical analysis and research in marketing. Journal of Historical Research in Marketing.