Thursday, Dec. 7, 2017
Patrick Davis, Bruce Chong, Joel Jones, Bosack & Co., Nelson & Co.
Reviewed proposed brand pyramids and outline of creative brief and project.
Thursday, Jan. 4, 2018
First round of mood boards and creative concepts are due. (Bosack & Co., Nelson & Co., Jones & Co.)
Steering group call?
Thursday, Jan. 11, 2018
Possible revisions and second round of mood boards and creative concepts are due. (Bosack & Co., Nelson & Co., Jones & Co.)
Hold time for steering group call?
Tuesday, Jan. 16, 2018
Joe Bosack & Co. confirmed for Athletics brand refresh focus groups in DeLand (Bosack & Co./Athletics)
Student athletes focus group (Athletics)
Donors/Alumni focus group (Athletics)
Thursday, Jan. 18, 2018
Potential date for storyboards based on select concepts (Bosack & Co., Nelson & Co., Jones & Co.)
Finalize DeLand focus groups (three student groups, Donna/Bruce)
Finalize Gulfport focus groups (one Student, one Faculty/Staff/Lisa)
Finalize Focus Group Discussion Guide
First draft of survey instrument?
Thursday Jan. 25, 2018
DeLand, 1130a a.m.-12:30 p.m., Location TBA, Focus Group 1 (FTIC/Bruce & Patrick)
DeLand, 12:30-1:30 p.m., Location TBA, Focus Group 2 (FTIC/Bruce & Patrick)
DeLand, 5:30-6:30 p.m., Location TBA, Focus Group 3 (FTIC/Bruce & Patrick)
Friday, Jan. 26, 2018
Gulfport, 11:30 a.m.-12:30 p.m., Focus Group 1 (Student/Lisa & Patrick)
Gulfport, 12:30-1:30 p.m., Focus Group 1 (Faculty/Lisa & Patrick)
Friday, Feb. 2, 2018
Finalize survey instrument (final version will be updated based on focus groups/Bruce, Patrick, Resche)
Monday, Feb. 5, 2018
Deploy Survey? (Qualtrics)
Monday, Mar. 5, 2018
Close survey? Results analysis begins.