Next Steps

Timeline (Proposed)

 

Thursday, Dec. 7, 2017

Patrick Davis, Bruce Chong, Joel Jones, Bosack & Co., Nelson & Co.

Reviewed proposed brand pyramids and outline of creative brief and project.

  

Thursday, Jan. 4, 2018

First round of mood boards and creative concepts are due. (Bosack & Co., Nelson & Co., Jones & Co.)

Steering group call?

 

Thursday, Jan. 11, 2018

Possible revisions and second round of mood boards and creative concepts are due. (Bosack & Co., Nelson & Co., Jones & Co.)

Hold time for steering group call?

 

Tuesday, Jan. 16, 2018

Joe Bosack & Co. confirmed for Athletics brand refresh focus groups in DeLand (Bosack & Co./Athletics)

Student athletes focus group (Athletics)

Donors/Alumni focus group (Athletics)

 

Thursday, Jan. 18, 2018

Potential date for storyboards based on select concepts (Bosack & Co., Nelson & Co., Jones & Co.) 

Finalize DeLand focus groups (three student groups, Donna/Bruce)

Finalize Gulfport focus groups (one Student, one Faculty/Staff/Lisa)

Finalize Focus Group Discussion Guide

First draft of survey instrument?

 

Thursday Jan. 25, 2018

DeLand, 1130a a.m.-12:30 p.m., Location TBA, Focus Group 1 (FTIC/Bruce & Patrick)

DeLand, 12:30-1:30 p.m., Location TBA, Focus Group 2 (FTIC/Bruce & Patrick)

DeLand, 5:30-6:30 p.m., Location TBA, Focus Group 3 (FTIC/Bruce & Patrick)

 

Friday, Jan. 26, 2018

Gulfport, 11:30 a.m.-12:30 p.m., Focus Group 1 (Student/Lisa & Patrick)

Gulfport, 12:30-1:30 p.m., Focus Group 1 (Faculty/Lisa & Patrick)

 

Friday, Feb. 2, 2018

Finalize survey instrument (final version will be updated based on focus groups/Bruce, Patrick, Resche)

 

Monday, Feb. 5, 2018

Deploy Survey? (Qualtrics)

 

Monday, Mar. 5, 2018

Close survey? Results analysis begins.