Joe Bosack & Company
In the spring of 2016, Stetson University Marketing partnered with Athletics to bring in Joe Bosack one of the top athletic brand development agencies to help the Hatters evolve their visual brand.
There are two documents associated with this.
17-0905 Stetson Strategy Statement and Creative Brief was written by Joe Bosack & Co., and reviewed and approved by Athletics and Stetson University prior to any creative work.
Athletics Branding Focus Groups – August 23-24 are the notes taken during the round of athletics focus groups in August.
The initial concepts review is scheduled for Oct. 31.