Stetson Sustainability Series
A playbook for business leaders to put sustainability into purpose and practice.
- 12 Hours Estimated Length
- Virtual Online
- Classes begin May 11, 2021
- 1.2 CEUs
Business sustainability is critical for every organization to integrate throughout their operations to maintain competitiveness and ensure long-term viability. What was once a differentiator is now an essential practice. Business leaders are faced with multiple pressure points to address a myriad of corporate responsibility objectives: Reducing single-use plastic packaging, assessing and addressing carbon emissions and developing a solid brand purpose have particular urgency and scrutiny.
This course will lay the groundwork for business leaders to identify and prioritize key environmental issues facing their organization and to develop a strategy, set goals and embed actionable initiatives. The course is designed to provide a mix of concrete tools that will be explored in an interactive community of practice and peer-to-peer learning.
Throughout the course, students will hear from guest speakers who are charged with embedding sustainability in organizations. Speakers include representatives from Stetson University, Costa Sunglasses, Nuun Hydration, 1% for the Planet, 5 Gyres Institute and more.
Who Is It For?
This course is designed to assist those individuals who are responsible for implementing sustainability initiatives within their organizations or for individuals who want to gain a deeper understanding of business sustainability trends.
Course participants will be provided with a general roadmap to support decision-making in launching a sustainability strategy within their organization. It is often hard to know where to begin, or how to create support and momentum within an organization to validate a sustainability initiative. Business leaders across industries face multiple pressure points from their myriad stakeholders, and there are numerous tools and collaborative opportunities to support these leaders as they work to address sustainability challenges. We will explore and strategize around several course participants’ barriers and successes in cultivating sustainability within their organizations.
Course Outline by Session
- May 11: Module 1: Bring your organizational sustainability questions to class and let’s get started!
This module will include introductions; business sustainability definitions; a discussion of the history of shareholder primacy; a foundational understanding of triple-bottom-line theory; and dive into data highlighting consumer, investor and employee demands for robust corporate responsibility practices. The module will conclude with an outline of the key stakeholders that impact an organization’s approach to launching a sustainability initiative.
May 13: Module 2: A strong and authentic brand purpose and understanding of Circular Economy principles are needed to embed sustainability objectives for the long-term.
The first part of this module will discuss the importance of developing organizational Purpose, mission, values, pillars and policies that serve to deeply embed a sustainability ethos. We will then explore the role of the Circular Economy in shaping a company’s approach to design, manufacturing processes, consumers, users and sustainable business models.
- May 18: Module 3: Gain the necessary tools to develop and implement a successful sustainability strategy and foundational knowledge to engage organizational leadership and employees to prioritize and fast-track implementation.
This module will provide a general framework to help your organization prioritize its approach to designing a purpose-driven sustainability strategy. It will also discuss the importance of a combined top-down/bottom-up leadership strategy to cultivate a culture of sustainability within your organization and to allocate the necessary resources to achieve your goals.
- May 20: Module 4: Third-party organizational and product certifications provide excellent direction and critical third-party validation and transparency to a business’s sustainability strategy.
This module will discuss product and organizational certifications to support your business’s sustainability strategy that includes tapping into the power of entities including B Corporation, Climate Neutral, and 1% for the Planet. We will also discuss retailer-driven guidance and certifications, including REI’s Product Impact Standards, Amazon’s Climate Friendly Pledge, Walmart’s Project Gigaton and Target Clean.
- May 25: Module 5: Opportunities and allies abound! There are many resources that can help guide and support your organization’s sustainability strategy if you know where to look. Tracking and reporting on sustainability-related key performance indicators is a growing trend driven largely by stakeholder expectations for greater transparency and accountability.
This module will discuss the collaborative support of industry associations to address sustainability challenges; the role that policy plays in guiding corporate responsibility; the importance of impact reporting; and the significance of the United Nations Sustainable Development Goals to help strengthen your corporate responsibility strategy.
- May 27: Module 6: Incorporating robust cause partnerships, powerful storytelling and stakeholder engagement into an organization’s sustainability strategy can amplify impact and increase brand recognition and consumer loyalty.
This final module will discuss the value that cause partnerships bring; the importance of brand ecosystem engagement; designing storytelling strategies and developing success metrics for a sustainability initiative. We will also review key learnings from the course.
Each student will also receive a 30-minute individualized coaching session with the instructor to be scheduled at the completion of the course
Meet the Instructor
Lia Colabello develops and manages award-winning sustainability initiatives for organizations, with a focus on reducing single-use plastic, pursuing Climate Neutral and B Corporation certifications, implementing circular economy strategies and engaging entire brand ecosystems in these efforts. She is the Managing Principal of Planet+Purpose Solutions (PPS), a boutique consulting practice whose impact is felt globally and spans an immense variety of organizations and industries.
PPS builds brand awareness by connecting its clients to their purpose and their purpose to consumers through authentic action. PPS and its clients have engaged millions of people to eliminate single-use plastic items. By establishing product and packaging stewardship initiatives, building sustainable corporate ethos through employee engagement and aligning clients with cause partners, Lia and her team accelerate solutions to some of the world’s greatest environmental challenges.