Seminar Schedule and Topics

Stetson University brings together faculty experts from four campus departments and community leaders from across Central Florida for a holistic exploration of the business case for sustainability.


8:30 - 9 a.m. Networking with light refreshments
9 - 9:15 a.m. Welcome and Introduction - Clay Henderson, J.D.
9:15 - 10:30 a.m. Defining the Environmental and Social Challenges that Businesses can Solve - Wendy Anderson, PhD
10:30 - 10:45 a.m. Break
10:45 a.m. - noon The Triple Bottom Line and Corporate Social Responsibility: Examples from Central Florida - John Tichenor, PhD
noon - 1:30 p.m.

Working Lunch*
Financing Sustainability with Ken LaRoe, The Green Bank

1:30 - 2:45 p.m. Green Marketing and Consumer Choice - Deborah Goldring, PhD
2:45 - 3 p.m. Break
3 - 4:45 p.m. The Competitive Edge for Sustainable Cities - Chris Castro
4:45 - 5 p.m. Wrap up
Lunch is provided. If you have any dietary restrictions, please include them in the corresponding field on the seminar registration form.

Seminar Topics

Defining the Environmental and Social Challenges that Businesses can Solve

The triple bottom line of sustainability represents solutions to various challenges that benefit people, profits and the planet. In the opening session, we will quickly explore some of the greatest environmental and social challenges facing the world, our nation, and our region, including climate change impacts, water shortages, material waste, and poverty. Then, we will begin considering how businesses can take the lead in solving these problems by transforming their mission, redesigning their operations, and redefining their relationships.

The Triple Bottom Line and Corporate Social Responsibility: Examples from Central Florida and Beyond

The concept of corporate social responsibility (CSR) has been hotly debated as either an abuse of shareholder value or a moral obligation to the greater good. In this session, we will examine this ongoing debate and look for paths forward and more closely align business and societal interests. Using the concept of Strategic CSR, we will explore the forces driving firms' need to incorporate CSR into all aspects of their operations. Finally, we will examine how approaches to CSR differ in the United States, Europe, and Asia.

Financing Sustainability

Using his experience, LaRoe will illustrate that every person – and every company – can make a profound impact on our planet. He will provide concrete examples of how to accomplish this feat by helping society rethink its profit mindset and by encouraging others to feel accountable for the world’s environmental and social progress. LaRoe believes these goals can be covered through three main topic areas: serving through example, using the power of influencers and providing easier access to eco-friendly solutions.

Green Marketing and Consumer Choice

What is marketing’s role in responding to sustainability issues? To the extent that marketers satisfy customer needs, then sustainable marketing seeks to meet the needs of customers today without compromising the needs of future generations. Marketers need to design products, services, and strategies around sustainability practices in order to gain competitive advantage. This presentation identifies the breadth of sustainability challenges marketers face in creating, producing, delivering, and communicating sustainable solutions that satisfy consumers and other stakeholders.

The Competitive Edge for Sustainable Cities

As an eco-entrepreneur, community organizer and sustainability professional, Chris will talk about how cities can gain a competitive edge by committing to being a sustainable mecca for years to come. Christ will showcase sustainability and smart cities initiatives that the City of Orlando is implementing, specifically in the area of energy and utilities, green buildings and solid waste, transportation, local food systems and more. Chris will also be covering innovative new programs around autonomous & connected vehicles, public safety, and exciting new developments in downtown Orlando.