Certificate in Digital Marketing

Format:
Self-Paced Online

Duration:
30 hours

Credit:
3 CEUs / 19.5 HRCIs /
10.5 PDUs

Program Fee:
$549

Register

“This is my first time studying marketing concepts online. I have found this course very useful and comprehensive.”

In today's ever-changing business world, it is vital to develop a marketing strategy that keeps up with technology. Digital marketing helps organizations promote and sell products and services through online marketing methods.

Related courses:
Certificate in Small Business Management Leading and Managing Change

Who Is It For?

If you are interested in learning how to develop marketing strategies that can keep up with current technology and trends or adding marketing expertise to your professional toolbox, this certification is for you. Whether a seasoned marketing professional, a small business owner or a professional looking to break into a new industry, this certificate will prepare you to add value to your current or future organization.

Learning Outcomes

This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. The content aligns with the Online Marketing Certified Associate (OMCA) credential, which is offered by OMCP.

Individual courses address the following important marketing topics:

  • Digital Marketing Strategy
  • Social Media Marketing
  • Marketing Automation
  • Content Marketing
  • Search Engine Optimization
  • Web Analytics
  • Paid Search (PPC)
  • Conversion Rate Optimization
  • Mobile Marketing

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