Developing Your 30-Second Commercial

Think of your "commercial" as a brief monologue describing the benefits of buying a product -- YOU!

Why Develop a 30-Second Commercial?

  • You come across more poised and confident simply by opening with your commercial.
  • Your commercial makes the listener aware (in a brief amount of time) of the specific, unique and impressive attributes that you can bring to the position.

When Should I Use My 30-Second Commercial

During Your Interview

Your commercial can help you answer questions like "Tell me about yourself," "What are your greatest strengths?" and "What can you bring to this position?"

In a Cover Letter

Your commercial can highlight your background and key abilities.

At Professional, Social or Organizational Meetings

You can use your commercial to introduce yourself and to network with others.

Guidelines for Creating Your 30-Second Commercial

  • Use concise and clear language that isn't overly detailed.
  • Sell your professional abilities and experience.
  • Emphasize your strengths and link them to the needs of the employer.
  • Use descriptive statements or specific examples of your acquired skills and abilities.
  • State the kind of position you're seeking.
  • Speak clearly and with confidence.
  • Link your knowledge, skills and experience to the position and/or the employer.


Example Script

This is just a general example:

  • Greeting: Hello, my name is ______________________.
  • Experience: I am a ______________________ studying ______________________ at ______________________.
  • Interest/Passion: I am mainly interested in ______________________.
  • Strengths: My strengths include ______________________, ______________________ and ______________________.
  • Brief Example: Last summer, I worked at ______________________ and was able to ______________________.
  • Goal: I am looking to gain further experience in ______________________.

Sample Statements

  • "I have a solid background in ______________________."
  • "I have a good working knowledge of ______________________."
  • "I am particularly good at ______________________."
  • "My strongest skills are ______________________."
  • "I have ______________________ years of experience in ______________________."
  • "I am proficient in ______________________."
  • "I am skilled in ______________________."
  • "I have been trained in ______________________."
  • "I am familiar with ______________________."
  • "My experience includes ______________________."
  • "I have a talent for ______________________."
  • "I have exposure to ______________________."
  • "My abilities include ______________________."
  • "My goals are ______________________."
  • "I am passionate about ______________________."
  • "I am interested in ______________________."
  • "I enjoy ______________________."
  • "I would like the opportunity to ______________________."
  • "I am looking forward to ______________________."