Please note: This Web page is part of a panel discussion put on for the 1997 Southern Marketing Association Annual Meeting.

An examination of various undergraduate Internet Marketing courses reveals a wide range of assignments, with much consistency within. What follows is a categorization of the major types of assignments. Please note that not all these assignments are required in the typical course.

Follow this link to find my Internet Marketing syllabus. Follow this link to find a selection of Internet Marketing syllabi.

Internet Marketing assignments basically fall into four categories:

1. INTERNET KNOWLEDGE -- these assignments are geared toward making sure students understand basic Internet tools and functions, and can include:
   1. Email assignment -- basic email skills
   2. Internet discussion lists -- subscribing to marketing-based group
   3. Other Net tools:
      • FTP
      • Gopher
      • Telnet

2. PERSONAL WEB DEVELOPMENT -- these assignments center around making sure students have some basic knowledge of HTML and of Web page development, and can include:
   1. Personal Web Site -- includes the development of a personal Web page by each student in the course.
   2. Web Resource Guide -- a special Web page developed by individual students focusing on a specific area of business or a special interest
   3. Resume Web page -- each student puts his or her resume as a link off his or her personal Web site.

3. WEB MARKETING KNOWLEDGE -- these assignments are designed to make sure students are integrating traditional marketing concepts with Internet marketing concepts, and can include:
   1. Cases -- analyzing and reacting to Internet/Web-based cases. Dr. Charlie Hofacker of FSU has written several cases.
   2. Tests -- covering material. Often a mid-term and final exam are used.
   3. Assignments -- examining various Web-related issues, such as:
      • search engines
      • good/bad Web sites
      • cool marketing-related Web sites
      • Web submission sites
   4. Term papers -- various Web-related issues, such as:
      • audience measurement
      • trends in Web-based advertising
      • profitability of Web sites
      • hits versus hype
      • security of the Web

4. WEB GROUP PROJECT -- this assignment usually involves a rather large undertaking by a team of students, and takes one of two forms:
   1. Development of a marketing-related/commercial Web site -- instructors develop hypothetical companies that need Web sites developed or locate local businesses interested in developing a Web presence. Student teams then develop the Web sites for their clients.
   2. Critique (design and marketing) of a marketing-related/commercial Web site -- instructors locate marketing-oriented Web sites (and Webmasters) willing to act as clients with student groups who act as consultants. Student teams analyze and suggest changes to the clients.

      Regardless of which method, the skills that are being developed include:

      • an analysis of the mission or purpose of the Web site (sales, information, prospects, investors, etc.)
      • an analysis of goals/objectives of the site (hits, email responses, sales, etc.)
      • target audience identification
      • evaluation of content, design, navigation

The following is a list of specific Internet Marketing courses examined for this presentation:

• Dr. Charlie Hofacker's Marketing on the Internet
• Dr. Ron Balsley's Marketing on the Internet
• Dr. A. Cemal Ekin's Marketing on the Internet
• Alex Brown's Marketing and the Internet
• Dr. Rajshree Agarwal's Using the Internet for Business
• Dr. Balaji C. Krishnan's Marketing on the Internet

Return to Dr. Randall Hansen's Home Page.

Go to the Marketing Department Home Page.

Go to the Stetson University Home Page.