MKT 445: Marketing Seminar
Spring 2008 Calendar
Be sure to return to this calendar for the most updated schedule of
readings and assignments. Dates and times are subject to change.
Texts:
- Purple Cow, by Seth Godin.
- Life After the 30-Second Spot, by Joseph Jaffe.
- Zag, by Marty Neumeier.
- Beyond Buzz, by Lois Kelly.
- Brand Simple, by Allen Adamson.
- Juicing the Orange, by Pat Fallon and Fred Senn.
- The New Rules of Marketing & PR, by David Scott.
- Supplemental: Fortune Magazine
January:
Tuesday, the 15th:
- Introduction to the course
- Discussion of Marketing Passions/Interests
- Brainstorming/Assignment of Marketing Passions
Thursday, the 17th:
- Hansen's Theory of Marketing
- Brainstorming/Assignment of Marketing Passions
Tuesday, the 22nd:
- Marketing Readings for Discussion: Purple Cow
Thursday, the 24th:
- Marketing Discussions
- Marketing Discussion Questions Due
Tuesday, the 29th:
- Marketing Readings for Discussion: Life After the 30-Second Spot: Sections 1 & 2 (Chapters 1-10)
Thursday, the 31st:
- Marketing Discussions
- Marketing Discussion Questions Due
February:
Tuesday, the 5th:
- Marketing Readings for Discussion: Life After the 30-Second Spot: Section 3 (Chapters 11-20)
Thursday, the 7th:
- Marketing Discussions
- Marketing Discussion Questions Due
Tuesday, the 12th:
- Marketing Readings for Discussion: Zag
Thursday, the 14th:
- Marketing Discussions
- Marketing Discussion Questions Due
Tuesday, the 19th:
- Marketing Readings for Discussion: Beyond Buzz: Chapters 1-4
Thursday, the 21st:
- Marketing Discussions
- Marketing Discussion Questions Due
Tuesday, the 26th:
- Marketing Readings for Discussion: Beyond Buzz: Chapters 5-end
Thursday, the 28th:
- Marketing Reflections #1 Due: Purple Cow, Life After 30-Second Spot,
Zag, Beyond Buzz, and all your Thursday questions/answers
- Marketing Discussions
- Marketing Discussion Questions Due
March:
Tuesday, the 4th:
- Spring Break -- No Class!
Thursday, the 6th:
- Spring Break -- No Class!
Tuesday, the 11th:
Thursday, the 13th:
- Marketing Passions Discussion
Tuesday, the 18th:
- Marketing Readings for Discussion: Brand Simple: Part 1
Thursday, the 20th:
- Marketing Discussions
- Marketing Discussion Questions Due
Tuesday, the 25th:
- Marketing Readings for Discussion: Brand Simple: Part 2
Thursday, the 27th:
- Virtual Marketing Discussions
- Marketing Discussion Questions Due
April:
Tuesday, the 1st:
Thursday, the 3rd:
- Marketing Readings for Discussion: Juicing the Orange: Chapters 1-6
- Marketing Discussions
- Marketing Discussion Questions Due
Tuesday, the 8th:
- Marketing Readings for Discussion: Juicing the Orange: Chapters 7-end
Thursday, the 10th:
- Marketing Discussions
- Marketing Discussion Questions Due
Tuesday, the 15th:
- Marketing Readings for Discussion: New Rules of Marketing & PR: Chapters 1-12
Thursday, the 17th:
- Marketing Discussions
- Marketing Discussion Questions Due
Tuesday, the 22nd:
- Marketing Readings for Discussion: New Rules of Marketing & PR: Chapters 13-end
Thursday, the 24th:
- Marketing Discussions
- Marketing Discussion Questions Due
Tuesday, the 29th:
- Marketing Wrap-Up
- Marketing Reflections #2 Due: Brand Simple, Juicing the Orange, New Rules of
Marketing & PR, Thursday questions/answers, and Marketing (what it now means to you)
May:
Tuesday, the 6th:
- FINAL EXAM Section 01-- 9-11 a.m.
- Marketing Passions Assignment Due
- Marketing Passions Discussions
Wednesday, the 7th:
- FINAL EXAM Section 02-- 9-11 a.m.
- Marketing Passions Assignment Due
- Marketing Passions Discussions
Go back to Dr. Hansen's Marketing Seminar Syllabus.
Go back to Dr. Hansen's Courses Page.
This page last updated March 11, 2008
URL: http://www.stetson.edu/~rhansen/seminar_calendar.html
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