You Have the Opportunity to
- Manage a $1,500 budget.
- Conduct market research.
- Design a promotional campaign.
- Write a comprehensive report book.
- Make an agency-style presentation.
- Implement your promotion.
- Measure your success.
Hands-on Experience Through Operating a Marketing Agency
Simply put, you and your classmates will become a fully functional marketing agency for the client.
As a realistic marketing agency, you have real clients to impress, real money to spend and real
objectives to satisfy. And you know what? That is what makes the AIP a great learning experience.
You are the Experts
College students have always been a driving force in predicting what is acceptable and
cool in the marketplace. In this project, you will develop a plan for showcasing the
client's products or services to this important target market -- and who should know it
better than you!
Department of Marketing