Version 13.0 – as of Oct. 16, 2006
Downloadable Word version of syllabus available upon request.

Prince Entrepreneurial Seminar:
An Entrepreneurial Storytelling Approach
 BN 399
Syllabus

Fall 2006
Tuesdays, 4:30 pm to 7:30 pm
LBC 123

Instructor:
 Professor Kathy Hansen
E-mail:
 khansen@stetson.edu
kathy@quintcareers.com
Instant Messaging:
 AOL/AIM: QCCareerClinic (I will try to keep this one consistently activated)
Yahoo: kathy0quintcareers0com
MSN: quintessential@quintcareers.com
LBC Office:
 432H
LBC Phone:
 822-7438, or leave message
w/Mrs. Baker, ext. 7430
Home Phone:
 740-8872
Office hours:
 M/W, 9:15 am to noon, 1:30 pm to 2:30 pm; Tues., 3:30 pm to 4:30 pm

Objective: The Prince Entrepreneurial Seminar exposes students to the stories of successful entrepreneurs. Students will have the opportunity to assess their own aptitude to be entrepreneurs. They will also have the opportunity to understand the significant success factors common to entrepreneurs. Through reading, listening, writing, reflecting, questioning, interacting, and critical thinking, students will develop an understanding of what it takes to succeed as an entrepreneur. This semester will include a special focus on the uses of "entrepreneurial storytelling."

Required Texts:
  • The E Myth Revisited by Michael E. Gerber
  • Chapters and articles distributed in class or announced on Blackboard
Class Protocols:
  • This class meets only once a week, so attendance is imperative.
  • A typical class will consist of:
    • 45 minutes of class discussion – review of previous week's speaker, discussion of reading assignments, etc.
    • 10-min. break
    • Host group meets the evening's speaker and introduces speaker who presents for 45-60 mins., followed by Q&A.
    • Host group hosts speaker at dinner for about an hour. Only the host group is required to stay for this final hour of class.
  • Students with a compelling reason to miss class must contact instructor (preferably via e-mail) BEFORE the missed class.
  • We will decide as a class about business attire for the class sessions during which we will host entrepreneurial speakers; however, at a minimum, the host group should plan to wear business attire when hosting.
Assignments and Grading:
  • Resume: This is an ungraded assignment except that it counts toward class participation.
  • Group Speaker-Hosting Responsibilities: 100 points per hosting assignment X 2 hosting assignments = 200 points). To see breakdown of how hosting assignments are graded, download this Word document:
http://www.stetson.edu/~khansen/Prince/Group_Hosting_Grade_Sheet.doc
An important grading aspect of each hosting assignment is that you grade yourself and each of your group members on their contributions to the hosting assignment. You should do this grading on the online
form at:
http://www.stetson.edu/~khansen/Prince/Host_Group_Assessment_Form.html
Outline of Group Speaker-Hosting Responsibilities

Early in the semester, we will form 5 groups of 4-5 students each. Each group will be responsible for hosting two speakers. Your group's goal is to take ownership of the two nights when your group is hosting one of our speakers. I am available for assistance and consultation, but your group will primarily run the show. I’m counting on you! It’s up to you to make a good impression on behalf of this class, the business school, and Stetson.

Where to find speaker contact information: I will post contact information about the speakers assigned to your group in the Group Pages area of Blackboard (Communications → Group Pages). I should have most if not all speaker information posted by the 2nd week of class.

For each instance of hosting a speaker, your group must:
  • Confirm final arrangements with speaker: Contact speaker to confirm appearance, provide directions to campus and LBC if needed, consult with Public Safety if necessary, and advise speaker on best place for parking, arrange a place for speaker to meet group or subset of group, escort speaker to classroom and location of dinner.
  • Prepare an introduction of the speaker and have a member of the group introduce the speaker to the class.
  • Prepare a list of questions to ask the speaker during the Q&A period (at least one question for each group member). List must be submitted to Prof. Hansen by noon on the day your speaker presents.
  • Write a thank-you note to the speaker and submit it to Prof. Hansen for approval and mailing within 48 hours of presentation.
  • Provide speaker with a bottle of water (get money for Dasani machine from instructor, if needed).
  • Present the speaker with a small token of appreciation (paid for by Stetson) after his or her presentation (pick up this gift from Prof. Hansen's office before class).
  • Have dinner with the speaker beginning at about 6:30 pm and make conversation during dinner. Dinners are scheduled for LBC 225-226.
  • Extra credit: Take a photo of the speaker and e-mail it or turn it in to instructor.
Group members will determine how these responsibilities are to be delegated among the group.
Items in red should be submitted to instructor at appropriate times.

*NOTE: ALL students in the class are expected to ask questions during the Q&A, but hosting group will prepare questions in advance and will serve to jump-start the questioning.

Group formation will be a two-step process; part one is an in-class activity on the first night of class; instructor will finalize groups in part two outside class and notify groups of their membership via Blackboard/e-mail. To determine which two speakers each group is responsible for hosting, groups will pick speaker names out of a hat on the second night of class.

More details about hosting responsibilities to come in class and/or on Blackboard.

Class Schedule
Week/
Class Day
 In Class
 Speaker-Hosting Group
 Assignment
 Assigned Reading
Week 1/
Aug. 29

 Class Overview, Group Formation
 n/a
 Resume
by Friday, Sept. 1; can be e-mailed or digitally dropped (hurricane permitting)
 n/a
Week 2/
Sept. 5:
Announcement of hosting groups and hosting protocols.
Brief review of submitted resumes
 n/a
 none
 E Myth:
Chs. 1 & 2
Week 3/
Sept. 12

 Virtual Class:
Be on Blackboard during class time
 n/a
                                   
E Myth:
Chs. 3-4
Week 4/
Sept. 19
 Speaker 1:
Peter Truslow
EdgeWater Powerboats
 Team 2
Kelly Kuenning
John Carson
Moritz Kahne
Julie Davis
E Myth:
Chs. 5-6
Week 5/
Sept. 26
 Speaker 2:
Alan Fulmer,
Channel Intelligence
 Team 2
Kelly Kuenning
John Carson
Moritz Kahne
Julie Davis
 Entrepreneurial Assessment/
Reflection Paper 		E Myth:
Chs. 7
Week 6/
Oct. 3
 Speaker 3
Daryle Scott
Venus Swimwear
 Team 1
Collin Jewell
Travis Pomroy
Jacquie Johnson
Mike Sirum
E Myth:
Chs. 8-9
Oct. 10: NO CLASS: FALL BREAK
(but see  reading column)


E Myth:
Chs. 10-11
Week 7/
Oct. 17
 Speaker 4:
Jung Choi
Shake's Frozen Custard
 Team 4
Nate Davis
Kyle Luikart
Ashley Wright
Rachel McCallman
E Myth:
Chs. 12-13
Week 8/
Oct. 24 		Speaker 5:
Barb Shepherd,
Publisher,
DeLand
Beacon 		Team 3
Savannah-Jane Atkins
Matt Guy
Alex Vera
Michelle Knight
E Myth:
Chs. 14-15
Week 9/
Oct. 31
 Speaker 6:
Craig Wickham,
CEO, National Decor
Also: mid-semester check-in,
debriefing
 Team 4
Nate Davis
Kyle Luikart
Ashley Wright
Rachel McCallman
 Entrepreneurial Info Interview Paper E Myth:
Chs. 16-17
Week 10/
Nov. 7
 Speaker 7:
Maggi Hall, real-estate broker, West Volusia Properties
 Team 1
Collin Jewell
Travis Pomroy
Jacquie Johnson
Mike Sirum
E Myth:
Chs. 18-19
Week 11/ Nov. 14
Class starts at 5:20 pm
 Speaker 8:
Richard (Dick) McMahan
Team 5
Billy Smith
Lauren Pont
Patrick Rusbridge
Matt Ivill 		Paper: Intrapreneur vs. Entrepreneur
 None
Week 12/
Nov. 21
Speaker 9:
Stephen Cunliffe,
President/Chief Executive, Nestle Prepared Foods 		Team 3
Savannah-Jane Atkins
Matt Guy
Alex Vera
Michelle Knight
E Myth: Epilogue & Afterword
Week 13/
Nov. 28
 Speaker 10:
Adam Lovell
President WriteAPrisoner.com
 Team 5
Billy Smith
Lauren Pont
Patrick Rusbridge
Matt Ivill
To Be Determined
Week 14/
Dec. 5
 No Speaker
End-of-semester check-in,
debriefing
Final, Part I:
Most Inspiring Speaker Paper
Final:
Monday, Dec. 11,
7-9 pm
(alternate time Wed. 4-6 pm)

Final, Part II: Entrepreneurial Story Presentation during final-exam period

Details about Assignments

In general: Written assignments should be thoughtful and reflective. They are intended to provide a forum for you to synthesize your learnings in the class with your personal and professional experiences and your thoughts about your future – perhaps as an entrepreneur. Critically reflect upon the material you encounter in this course as a means of developing self-awareness and understanding. Please also strive for standards of quality college writing.

Resume: The resume assignment is your opportunity to capitalize on your instructor's entrepreneurial experience as a professional resume writer and have your resume critiqued by an expert. This assignment is not graded except that it counts as part of your class participation/attendance grade.

Entrepreneurial Assessment and Reflection Paper: Take the entrepreneurial assessment at http://www.peoplethatclick.com/eprofile-preview.asp. Warning: It's kind of long and also has a long, annoying registration process, but it gives nicely comprehensive results. For your paper assessment, please include the results from the assessment (preferably, print out the Web-based results). Your paper should be your reflection on the assessment results. Do you agree with the results? Did you find any surprises in the results? Did you learn anything new about yourself? Did you find it difficult to answer any of the questions? Do the results, the analysis, or the questions themselves make you question your interest in being an entrepreneur? About 1.5 to 2 pages, typed and double-spaced. Point value: 100 points. Due: Week 4 (Sept. 26).

Entrepreneurial Informational Interview: Interview an entrepreneur. The interviewee cannot be one of our entrepreneurial speakers, nor can it be an immediate family member (parent or sibling), nor a Stetson student or anyone who works at Stetson. We will talk more in class about how to conduct an informational interview. You can also refer to http://www.quintcareers.com/informational_interviewing.html. This link is about how to conduct an informational interview as a component of networking when you are job-hunting, but it is also applicable to interviewing an entrepreneur. You can find a set of sample questions that can be used for interviewing an entrepreneur at this link.

For your paper about the informational interview, reflect on what you learned by interviewing this entrepreneur. What surprised you? How did the information you gained affect your feelings about starting your own business? Did you feel encouraged and excited or discouraged? What information from the interview can you apply to your own quest to be an entrepreneur? DO NOT write your paper in transcript form (e.g., "I said – He said" or "Q&A"). Your interview paper should not be a report on the interviewee or his/her business. What I am most interested in is your thoughtful, reflective responses and reactions to your interviewee and his/her entrepreneurial pursuits. For that reason, direct quotes usually are not especially helpful in these papers.
About 2 to 2.5 pages typed and double-spaced. Point value: 150 points. Due: Week 8 (Oct. 31).

Paper: If Not Entrepreneur, Perhaps Intrapreneur...: Details here. Due: Nov. 14.

Final Part I, written portion: Most Inspiring Speaker Paper: Choose the speaker from the semester who inspired you the most. You will not be reporting about WHAT the speaker said but rather reflecting about how this content affected you personally and how the content informs any goals or aspirations you may have to become an entrepreneur. Why was this speaker so inspiring to you? Ask yourself: What did the speaker's presentation mean to me? What have I learned from this material? Feel free also to talk about the speaker's presentation style. About 2 pages. Point value: 150 points. Due: Week 13 (Dec. 5).

Final Part II, presentation portion: Tell an Entrepreneurial Story: Details here.

Class Participation and Discussion on Blackboard: Your participation both in class and online are important. Topics for discussion in either of these media could include:
  • Discussions of current events relating to entrepreneurship, including emerging trends.
  • Reflections on articles about entrepreneurship, which may be assigned as reading on an impromptu basis.
  • Discussion about speakers.
  • Personal experiences with entrepreneurship.
  • Ideas and feedback regarding the direction and dynamics of the class.
  • Reflections on the reality-TV series, The Apprentice, which we may be monitoring in this class if it is broadcast this fall (probably won't be on till spring).
Additional class policies

HUI (HOSTING UNDER THE INFLUENCE) POLICY
Any student who is visibly under the influence of alcohol or any other intoxicating substance when his or her group is hosting a speaker will be permanently ejected from this class and given a failing grade.

ACADEMIC HONESTY
The Connections Handbook and the University’s Honor System detail numerous guidelines regarding ethical behavior in our academic environment. Any student found in violation of these guidelines will fail this course. You can review information on the Honor System at: http://www.stetson.edu/honorsystem/.

Cell Phone Policy: If your cell phone rings in class and plays a tune, I WILL start dancing to it. Trust me; you do not not want to see this.

LATE ASSIGNMENT POLICY
Assignments are expected on the due dates. Because of instructor's overall volume of students, late-assignment policies must be very stringent.
  • Assignments handed in late will have FULL LETTER GRADE deducted for EACH CALENDAR DAY (not each class day) of lateness.
  • Assignments 5 days late are automatically subject to a baseline grade of not higher than 50 percent. ABSOLUTELY NO ASSIGNMENTS ACCEPTED AFTER 5 DAYS OF LATENESS. NO EXCEPTIONS.
  • Athletes who will not be in class because of an athletic event on a day when an assignment is due must hand in the assignment BEFORE the due date to avoid lateness deductions.
  • Late assignments tend to get backlogged in the grading process and may not be graded until late in the semester. If that happens, you won't be able to monitor your grade on Blackboard.

NOTE SPECIAL LATENESS POLICIES IN BOX BELOW

  • Late papers may NOT be slipped under instructor's door. This policy also applies to ON the door or anywhere in the vicinity of the door. They must be submitted directly to instructor or to A MEMBER OF THE MANAGEMENT DEPARTMENT FACULTY OR STAFF (e.g., Mrs. Baker) in LBC 432 so date/time of submission can be recorded. Any papers slipped under instructor's door are subject to MAXIMUM lateness penalties.
  • E-mailing assignments or uploading to Blackboard Dropbox: Although virtual communication is encouraged in this class, instructor's overall volume of students precludes electronic submission of assignments except as noted in this syllabus and by instructor. The time and resource burden on instructor to print out, store, and organize electronically submitted assignments is too great. Therefore:
    • NO assignment may be electronically submitted – via e-mail attachment or Blackboard – unless the Web page describing that assignment specifically permits electronic submissions OR you have made special arrangements with instructor.