Visiting Sport Professionals to Discuss Emerging Media

March 21, 2014

MagicGMHenniganStetson University will conduct a panel discussion on the role of emerging media and its effects on professional sports. “The Role of Emerging Media in Professional Sports,” sponsored by the Sport Business Program and the Roberson Lecture Series, and open to the public, free of charge, will take place at 7 p.m., Thursday, March 27, in the Rinker Auditorium (Rm. 108) of the Lynn Business Center, 345 N. Woodland Blvd. 

Three visiting panelists will discuss specifics related to the investigation, analysis, and role that emerging media has on three distinct areas of professional sport: communications, representation, and operations. The panelists include: Adrian Wojnarowski, a Yahoo! Sports lead NBA columnist, Associated Press sports editors Columnist of the Year (1997 and 2002), and New York Times bestselling author of The Miracle of St. Anthony; Rob Hennigan (photo: bleacherreport.com), general manager of the Orlando Magic; and Spencer Breecker, a partner of the Kaufmann Sport Management Group, acting as an agent for both college and professional basketball coaches. 

“I’m excited about this event,” said Matthew Wilson, Ed.D., assistant professor of sport business in Stetson’s School of Business Administration. “We have three experienced and varied individuals that will be discussing the various ways in which they’ve taken advantage of media in their daily jobs and also the ways emerging media has affected their profession in the sports industry. Adrian  Wojnarowski has been covering sports since his college days and with 20+ years of experience, he is one of the top NBA insiders in the industry. Rob Hennigan, has reached the pinnacle of his profession in a short time and will offer a solid, more leadership-oriented component. Spencer Breecker will discuss the fluid role of being a sports agent and how to effectively use media in that particular discipline. 

“This event continues our long line of bringing in high quality individuals to speak for the Sport Business Program. When Stetson can bring individuals in like this, it really allows our students to experience and learn from high level decision-makers from the sports industry.”

For further information, contact Matt Wilson at mjwilson@stetson.edu or (386)-822-8105.

by George Salis


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