Stetson: 11 communications, marketing awards
February 26, 2014
Stetson’s University Marketing Office won 11 communications awards from CASE III (Council for Advancement and Support of Education, District III), including three Grand Awards, the district’s highest honor.
“These prestigious awards put us among the best university, college and independent school marketing programs in the region,” said Greg Carroll, Stetson’s vice president for university marketing. “We’re building a model marketing program for Stetson, and these awards from our peers show one aspect of that effort.” (Pictured: members of the SUM office, l to r: Jeremy Caldwell, Bill Noblitt, Heather Graves, Greg Carroll, Davina Gould, April Atkinson, Joel Jones.)
“I’m quite proud of the work coming out of our University Marketing Office,” said Stetson President Wendy B. Libby, Ph.D. “The marketing and enrollment services staffs have helped us grow our enrollment through strategic communications that get results.”
The three Grand Awards (covers are pictured, right) were for three student recruitment pieces: VISUAL, the magazine sent to prospective students and their families, for green or sustainable publication; the design of the World Dare brochure to recruit international students; and the design of an individual print ad titled Dare to Be Significant.
University Marketing also won three second-tier Awards of Excellence for feature writing in STETSON MAGAZINE for “The Future of Teaching”; the School of Music brochure for recruitment publication; and the design of the We Dare You single-page recruitment piece.
Stetson also won five Special Merit Awards for periodical design of VISUAL magazine; the Dare to Be Significant mini-viewbook for recruitment publication; design for the “Dracula” theater poster; electronic digital media campaign titled #stetsonupic Crowdsourced Instagram/Facebook Weekly Contest; and online innovation/experimentation for the College of Law’s Preferred Candidate Cross-Media Campaign.
CASE’s criteria for the awards include writing, editing, professional execution of publications, design, technical quality and creativity. CASE is a nonprofit organization that is “education’s leading resource for knowledge, standards, advocacy, and training in alumni relations, communications, fund-raising, marketing and related activities.” Members of CASE believe that “education improves lives.”
Stetson is part of CASE District III, the organization’s Southeast district, which is CASE’s second-largest district with more than 3,500 members.
By Bill Noblitt