Barefoot Wine Founders speak at Stetson
Michael Houlihan and Bonnie Harvey, the founders of the # 1 wine brand in America, Barefoot Wine, will be speaking at Stetson University at noon, Tuesday, Sept. 24, about how they started their company with no capital and no knowledge of the industry, and built it into a leading brand before selling it to the largest wine company in the world.
Houlihan and Harvey are also the authors of the New York Times Business Bestseller: The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s # 1 Wine Brand.
This event is free and open to the public. Sponsored by Stetson University’s Prince Entrepreneurship Program and the Family Enterprise Center, the presentation will be held in the Rinker Auditorium, inside the Lynn Business Center, 345 N. Woodland Blvd., on the DeLand campus.
In addition to discussing how they built their company, Houlihan and Harvey will discuss how to identify and partner with strategic allies to reduce the need for capital, increase cash flow, and find and keep the best people while increasing distribution.
Houlihan and Harvey have been together for 30 years and spent 20 of those building the Barefoot brand. They also will talk about how to maintain a productive, positive and romantic relationship while working together.
More information about the speakers is available at www.barefootwinefounders.com.