Initiative A, Objective 3: Enhance Stetson's National Reputation Using Strategic Communication
Stetson University Marketing reports continued growth in the university's overall reach in national, regional and local media outlets, with its top Designated Market Areas for placements being primarily along the I-4 corridor from Daytona Beach to St. Petersburg, as well as Fort Myers-Naples and Miami-Ft. Lauderdale, concurrently social media channels for the university are up in all areas except for Instagram. College of Law communications reports activity is also up for admissions driven programs including the JD and LLM programs and media placements and social channels are up over previous years.
Stetson University College of Law’s moot court team won the 2017 Robert Orseck Memorial Moot Court Competition. The Stetson Law students argued before justices of the Florida Supreme Court during the final round of the competition, held in conjunction with the annual Florida Bar Conference in Boca Raton, Florida. Stetson teams have advanced to the final round of the Orseck competition 14 times in the past 18 years.
For the third year in a row, the Stetson University College of Law’s chapter of the Florida Association for Women Lawyers has been honored as the Student Chapter of the Year. This year, the group spearheaded Stetson’s first Women’s Week, which featured programs to promote and celebrate women on and off the Law School campus.
Increased flooding caused by sea-level rise is a growing threat to coastal communities in the United States. In response, Jason M. Evans, Ph.D., assistant professor of environmental science and studies at Stetson University, is working with Sea Grant programs and several communities in the Southeast, including St. Marys, Georgia, and Satellite Beach, Florida, to discover ways to adapt to sea-level rise.
Stetson rolls out a new website with larger graphics and a simplified, streamlined look that is in keeping with industry trends.
Stetson has met its undergraduate growth goal a year ahead of schedule with a student body of 3,084 for Fall 2015, a 4.7 percent increase over the previous year. Of the 3,084 undergraduates, 983 are first-time-in-college (FTIC) students and 90 are transfer students, totaling an entering class of 1,073. This represents 77.9 percent growth in entering students since 2009.
Increases in online views of news outlet coverage of Stetson University rose by 2,200 percent over the same period in 2014. Increases in national (8.4 percent) and international (16.2 percent) coverage illustrate a growing interest in Stetson University, which assists student recruitment in a broader market. (from trustee book, Feb. 2016)