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May 2017 Development and Alumni Engagement, D2

D2, Implement a Best Practice Alumni Engagement Capability:

Alumni and Parent Engagement

Events - All events are defined by primary themes/categories that engage alumni, parents, students and friends of Stetson. Events are primarily facilitated by the Office of Alumni and Parent Engagement, in collaboration with other groups or departments including the Alumni Board, Athletics, deans, Development, and Office of Campus Life and Student Success. 

One of our key successful strategies is having more current parents and past parents participate in our events.

Social Media

The Office of Alumni and Parent Engagement continues to collaborate with the University Marketing social media sites, contributing to the positive growth in overall university engagement demonstrated by the increased number of followers and likes:

STETSONU – PRIMARY SOCIAL-MEDIA CHANNELS

Likes/Followers

     

(to date)

Platform

FY 2014

FY 2015

FY 2016

FY 2017

SU Facebook

12,388

15,099

18,089

20,483

Twitter

6,949

8,133

9,138

9,916

Instagram

1,466

2,823

4,231

4,743

 

College of Law Update

Alumni Relations

Twenty-one alumni events were hosted and/or coordinated by the Development & Alumni Relations offices during the months of February, March and April. For the upcoming months of May, June, July and August, we anticipate hosting seven events, with several others still in the planning stages.

Within the past year, as we have cultivated stronger relationships with many of our alumni, we have been successful in securing individuals and firms who are willing to both host and sponsor our events. This has the very direct impact of providing us with additional budget flexibility and has enabled us to experiment with different event ideas/formats.