Scott A. Jones
Assistant Professor of Marketing
Dr. Scott A. Jones is an Assistant Professor of Marketing in the School of Business Administration at Stetson University. Dr. Jones has published more than 25 blind peer-reviewed intellectual contributions including manuscripts in the Journal of Public Policy and Marketing, the Journal of Internet Commerce, and Sport Marketing Quarterly. Broadly, his research focuses on the relationship between consumers and brands. Dr. Jones teaches courses in Stetson's First Year Seminar program, sport marketing, and other core marketing requirements including Marketplace and Consumers. He is the advisor for Stetson's American Marketing Association.
Education
- Ph.D., University of Oregon, 2004
- MBA, University of Tampa, 1999
- B.S., Florida State University, 1993
Research
- Consumer interpretations of brand alliances including cobrand partnerships, sponsorships and endorsements. The unique elements of the sport marketing industry
Courses
- Freshman Seminar
- Marketplace and Consumers
- Sport Marketing
Selected Publications
- Stephen J. Grove, Gregory M. Pickett, Scott A. Jones, and Michael J. Dorsch, "Spectator Rage as the Dark Side of Engaging Sport Fans: Implications for Services Marketers," Journal of Service Research, Vol. 13 (February), p. 3-20
- "Integrating experience, advertising, and electronic word of mouth," Journal of Internet Commerce, Vol. 8 (3/4), p. 246 – 267, 2010, with K. Damon Aiken and David M. Boush
- "Spectator Rage: An Overview," in Kahle, L. and Close, A. (eds.) Consumer Behavior Knowledge for Effective Sports and Event Marketing, Taylor and Francis Group, Boca Raton, FL. 2010, with Stephen J. Grove and Gregory M. Pickett.
- "Teaching international entrepreneurship through student exchange: Observations, Obstacles and Recommendations," Journal of Entrepreneurship Education, Vol. 11, p. 99 – 113, 2008, with Diane Denslow, Frank Janssen, Dodo zu Knyphausen-Aufseβ, Rachel Shinnar, and Bryan Toney
- "The impact of sports marketing relationships on antitrust issues in the United States", Journal of Public Policy and Marketing, special issue on Competition Policy and Antitrust Law, Vol. 20 (1), p. 73-83, 2001, with Debbie Thorne and Linda Berns Wright
Faculty Expert
Sports Business and Sport Marketing
Sponsorships
Brand Image and Brand Strategy
Consumer Behavior
Phone
386-822-7429
