Deborah Goldring
Assistant Professor of Marketing
Dr. Deborah Goldring is an Assistant Professor of Marketing in the School of Business Administration at Stetson University. She has presented her research at the Academy of Marketing Science. Dr. Goldring teaches both undergraduate and graduate courses in Marketing. She has more than 20 years of leadership experience as a marketing manager with small- and medium-sized businesses in industries including healthcare, manufacturing, technology and professional services.
Education
- Ph.D., Florida Atlantic University, 2011
- MBA, Villanova University, 1993
- M.S., University of Miami, 1985
- B.A., University of Pennsylvania, 1981
Research
- Strategic marketing
- Business-to-business marketing
- Internet marketing
- Corporate marketing
Courses
- The Marketplace and Consumers
- Marketing Strategy
- Marketing Decision Making
Publications
- Goldring, Deborah (2010). "Commitment Variation in the Phases of the Relationship Development Process," Journal of Relationship Marketing, 9:4, 229-246.
- Korgaonkar, Pradeep, Enrique Becerra, Bay O'Leary, and Deborah Goldring (2010). "Product Classifications, Consumer Characteristics, and Patronage Preference for Online Auctions," Journal of Retailing and Consumer Services, 17:4, 270-277.
- Jones, Brian D.G., Eric Shaw, and Deborah Goldring (2009). "Stanley C. Hollander and the Conferences on Historical Analysis and Research in Marketing," Journal of Historical Research in Marketing 1:1, 55-73.
- Korgaonkar, Pradeep, Chris Colbert, and Deborah Goldring (2008). "Gender Role Portrayals of Actors on Spanish Language Television: A Content Analysis of Advertisements," The Business Journal of Hispanic Research 2:3, 36-46.
Faculty Expert
Marketing communications
Internet marketing
Marketing strategy and planning
Phone
386-822-7306
Website/Social Media
Twitter: @debgoldring
LinkedIn: http://www.linkedin.com/in/debgoldring
