Brand Colors
Color is an extremely important expression of our brand's personality especially in higher education. We are dialing up the use of silver/gray to help our audience distinguish Stetson University as an upscale, yet obtainable, university. Our Alumni-oriented marketing will continue to use the SU Green as the most prominent color. Schools now have their own Sub-Branded colors. Highlight and Sub-Brand palettes are intended for limited use.
Brand Core Palette
| SU Green Print: Pantone 363 Web: #3D8E33 |
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| SU Gray Print: Pantone 424 Web: #666666 |
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| SU Black Print: Pantone Black Web: #000000 |
Highlight Palette
| SU Metallic Print: Pantone 8801 Web: #777777 |
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| SU Warm Gray Print: Pantone Warm Gray 9 Web: #847870 |
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| SU Light Green Print: Pantone 579 Web: #C9D6A3 |