Marketing

Close interaction between students and faculty and between students in working groups is a hallmark of the marketing program at Stetson University. Small classes and sophisticated team projects using business partners give you the real-world training you need to be successful after graduation. Add state-of-the-art equipment and software and you have a winning formula to help you prepare for your career.

What makes the program distinctive?

The Marketing Career Development Experience is a unique course offering for our Marketing majors. Students complete a 120-hour professional marketing internship in a marketing company and begin the process of creating a job search plan. The course helps students develop their career interest and includes industry research, classroom lectures and student exercises.

Academics and Research

Research

Students have the opportunity to conduct marketing research for real-world business clients.

Facilities and opportunities

The marketing program is part of the School of Business Administration and is housed in the Lynn Business Center.

The Stetson Marketing Association, a local chapter of the American Marketing Association, allows students access to an international professional and student membership, as well as opportunities for networking and career development. Since there is an active professional AMA chapter in Central Florida, student members of AMA can learn from and network with area professionals when they choose to attend their meetings.

Preparation for graduate study

Studies of marketing alumni from 1993-2010 show that an overwhelming number of marketing graduates say that they were very or extremely well-prepared for their first job or for graduate school.

Awards and Recognition

Distinguished faculty

Two of our faculty members hold the title of Dennis C. McNamara, Sr. Professor of Marketing. Faculty members include:

• Michelle DeMoss, Ph.D., University of Florida; marketing ethics, sustainable business practices, marketing education
• Scott A. Jones, Ph.D., University of Oregon; strategic branding, sport marketing and sponsorship
• Carolyn Young Nicholson, Ph.D., Virginia Polytechnic Institute and State University; distribution strategies, supply chain
• Rebecca J. Oliphant, Ph.D., Florida State University; behavioral interviewing, group formation, professional selling, international education
• Yingtao Shen, Ph.D., University of Alberta; Huazhong University of Science and Technology; pricing and product strategy, online consumer behavior, marketing research, international marketing
• Deborah Goldring, Ph.D., Florida Atlantic University; strategic marketing, business-to-business marketing, Internet marketing, corporate marketing

Grant-funded research

Students are encouraged to take part in the Stetson Undergraduate Research Experience (S.U.R.E.). Each year undergraduate scholars are selected in a university-wide competition for grants to work with a faculty mentor on a summer research project.

Undergraduate awards and honors

The department gives the following awards: Business School Foundation Merit Award in Marketing, American Marketing Association Future Marketing Leader Award, Marketing Research Award, Marketing Ethics and Social Responsibility Award, Marketing C/A/S/E Award and Outstanding Marketing Senior Award.

Beyond the Classroom

Internships

Students have recently interned for Performance Designs, Caravan Records, Parker Boats, West Volusia Wealth Management Group and Sonobi Media.

After Stetson

Diverse careers

Marketing is a very broad field, and career opportunities are limited only by a student's ambition. Marketing research can lead to positions in research firms, advertising agencies, or in-house marketing departments that need problem-solvers and information specialists. Career opportunities are available on both the managerial and creative sides of advertising. Recent alumni work for the New Orleans Hornets, LMG, Clarus Marketing Group, Carahsoft Technology Corporation, AmeriCorp VISTA, Robert Half International and Edward Jones.