Program Website

Have you ever wondered why some stores carry products that others don’t?  Or how companies determine whether a new soft drink will be successful or fizzle out?  In Marketing, students gain decision-making skills that lead to success in fields ranging from retailing and market research to advertising and sales management.  Stetson’s small classes give students maximum interaction with their professors.

Our renovated Lynn Business Center offers access to state-of-the-art software that helps students grasp current marketing concepts and prepare for inevitable changes.

Stetson’s Marketing program includes real-world experiences both in and outside the classroom.  Professors stress hands-on learning and students work on projects with practical applications, including marketing research for actual business clients in the DeLand, Daytona Beach, and northern Orlando areas.

Students try their hand at designing new products and writing advertising and promotions plans.  In order words, we tackle real-world problems and current industry challenges.  And most students choose to do an internship where they get to hone skills, gain valuable job experience, and build contacts even before graduation.

Faculty

Marketing faculty members in Stetson's School of Business Administration offer diverse professional backgrounds and academic expertise, but their primary goal is excellence in teaching. They are:

• Michelle DeMoss, Ph.D., University of Florida; her experience in case development and writing is put to use as she fosters students’ decision-making skills through real world cases in her Marketing Strategy course.
• Scott A. Jones, Ph.D., University of Oregon; his extensive research in strategic branding, sport marketing and sponsorship benefits students in his sport marketing classes.
• Carolyn Young Nicholson, Ph.D., Virginia Polytechnic Institute and State University; her cutting-edge research in such publications as the Journal of Retailing gives her students an advantage in her Marketing in the Supply Chain course, which involves both discussing the latest distribution strategies and conducting field research. 
• Rebecca J. Oliphant, Ph.D., Florida State University; she puts her experience as an owner of a real-estate publication to good use in developing real-world role playing scenarios for her Professional Selling course.
• Yingtao Shen, Ph.D., University of Alberta; Huazhong University of Science and Technology; he is known for his extensive knowledge of pricing and product strategy, online consumer behavior, marketing research and international marketing. 

Course Information

A Marketing major must complete 4 course units in required Marketing courses, with an additional 3 course units of electives. The Marketplace and Consumers is a prerequisite to all required and elective courses.  The Marketplace and Consumers is an introduction to the decision-making concepts and processes used in developing effective marketing programs for consumer and industrial goods and services.

Required courses include The Marketplace and Consumers, Consumer Dynamics, Marketing Research, and Marketing Strategy.  Marketing electives include: 

• Marketing in the Supply Chain
• Professional Selling: A Relationship Management Process
• Global Marketing: Business Without Borders
• Sports Marketing
• Integrated Marketing Communications
• Special Topics in Marketing

Career Opportunities

Marketing is a very broad field, and career opportunities are limited only by a student’s ambition.  Since the 1960s, marketing has become the dominant business philosophy.  Sales not only offers good career opportunities but also is a good stepping-stone into marketing management. Marketing research can lead to positions in research firms, advertising agencies, or in-house marketing departments that need problem-solvers and information specialists.  Career opportunities are available on both the managerial and creative sides of advertising.

Alumni Highlights

• Alexandra Aldrich, ’10, Group Sales Account Executive, New Orleans Hornets
• Selina Murallo, ’10, Associate Customer Service Representative, Titleist
• Robert Carelli, ’10, Independent Contractor, LMG
• Jennifer Fish, ’10, Account Manager, Clarus Marketing Group
• Justin Hunter, ’10, Rotating Analyst, BNP Paribas
• Eric Seidel, ‘10, Account Executive in Training, GMS Group
• Patrick Bauer, ’09, Account Representative, Carahsoft Technology Corporation

Clubs and Organizations

The Stetson Marketing Association, a local chapter of the American Marketing Association, allows students access to an international professional and student membership, as well as opportunities for networking and career development.  Since there is an active professional AMA chapter in Central Florida, student members of AMA can learn from and network with area professionals when they choose to attend their meetings.

Department Awards

• Business School Foundation Merit Award in Marketing
• American Marketing Association Future Marketing Leader Award
• Kechler Creative Sales Award
• Marketing Research Award
• Marketing Ethics and Social Responsibility Award
• Marketing C/A/S/E Award
• Outstanding Marketing Senior Award

Contact:
Michelle DeMoss
386-822-7431
mdemoss@stetson.edu

Full Time Faculty: 5

Degrees Offered:

• Bachelor of Business Administration
• Minor in Marketing

Our Students Intern at:

• Performance Designs
• Caravan Records
• Food Should Taste Good, Inc.
• Parker Boats