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Your “commercial” is a brief monologue describing the benefits of buying a product - YOU!
Why develop a 30-second commercial?
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You come across more poised and confident simply by opening with your commercial
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Your commercial makes the listener aware (in a brief amount of time) of your specific, unique and impressive attributes that you can bring to the position.
When should I use my 30-second commercial?
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During your INTERVIEW. Your commercial can help you answer questions such as “Tell me about yourself”, “What are your greatest strengths?”, and “What can you bring to this position?”
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In a COVER LETTER. Your commercial can highlight your background and key abilities.
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At PROFESSIONAL, SOCIAL, or ORGANIZATIONAL meetings. Use your commercial to introduce yourself and network with others.
Your commercial should:
Use concise and clear language that is not over-detailed
Sell your professional abilities and experience
Emphasize your strengths and link them to the needs of the employer
Use descriptive statements or specific examples of your acquired skills and abilities
State the kind of position that you are seeking
General Script (EXAMPLE):
GREETING: Hello, my name is ______________________.
EXPERIENCE: I am a ______studying _____at ________.
INTEREST/PASSION: I am mainly interested in _________.
STRENGTHS: My strengths include ________ and ________.
BRIEF EXAMPLE: Last summer, I worked at ____ and was able to___________.
GOAL: I am looking to gain further experience in________.
Samples of statements that you can use:
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I have a solid background in…
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I have a good working knowledge of…
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I am particularly good at…
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My strongest skills are…
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I have ____ years of experience in…
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I am proficient in…
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I am skilled in…
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I have been trained in…
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I am familiar with…
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My experience includes…
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I have a talent for…
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I have exposure to…
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My abilities include…
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My goals are…
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I am passionate about…
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I am interested in…
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I enjoy…
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I would like the opportunity to…
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I am looking forward to…
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