Reality Campaign
What is the Reality Campaign?
The Reality Campaign is an advertising campaign at Stetson that uses CORE alcohol and drug abuse survey data from October 2007and October 2008 to expose students to misperceptions about alcohol and drug usage by Stetson students. The campaign uses photos of Stetson students nominated to participate. Thanks to Kimberly Crawford, Morgan Sambell and Dan Duvall Student PR & Photography Assistants for their creativity and hard work on the Campaign. To learn more about the Reality Campaign and to check out the posters keep reading:
As of Fall 2012 the Reality Campaign will be welcoming Jocelyn Abate and Katie Dezes to the team.
To visit the Reality Campaign's Facebook page, click here!
Why are these students in the Reality Campaign?
The students who were asked to be in the campaign were nominated through random survey's first in the Spring of 2008 and again through a Stetson Announce to the entire student body in the Spring of 2009.We were looking for student "social influencers," or students who are well regarded on campus and responsible in their behaviors. Additional student "social influencers" will be nominated again in late Spring 2010.
What is the CORE?
The CORE is a survey that thousands of other universities use. For more information visit: CORE Institute. The data in the Reality Campaign is from 751 Stetson students who responded to a confidential online survey. The return rate was 39% which is considered to be an excellent rate of return for the CORE. Our data is representative of Stetson students by gender, year classification, full time/part time, Greeks and off campus/on campus residence. Entrance into a shopping spree was offered to students for their time.
What does our CORE data tell us?
Stetson's CORE data tells us that their are large disparities between students perceptions of other students alcohol and drug use and usage that is actually reported. For example, "Perception: 70% of students drink three times per week. Reality: Only 26% do." Additional statistics will be revealed on Reality posters throughout the academic year.
What the CORE is and is not:
We do not claim that the data is perfect actual usage numbers that should be viewed as absolute. Data should never be directly applied absolutely to any individual student. The CORE uses self report data, and although students often say "they could have lied" the CORE is considered to be highly reliable and valid as a self report measure amongst college students (Higher Education Center, 1998). There was no direct motivation for students to lie. Please keep your doubts in mind the next time we repeat the data collection: encourage your friends to take the CORE survey and to take it honestly...
Too see more of the Reality Campaigns Posters visit: Reality Archives
**If you would like to see a full report, or more statistics, please contact the Assistant Director of Wellness & Recreation, Terrance Harris:tiharris@stetson.edu