Be sure to return to this calendar for the most updated schedule of
readings and assignments. Dates and times are subject to change.
Janaury:
Tuesday, the 16th:
Thursday, the 18th:
- Understanding Web Pages, Browsers, and Search Engines
Tuesday, the 23rd:
- Ch. 1: Introduction to E-Marketing
Thursday, the 25th:
- Assignment: Website analyses of Pets.com (Rokaisha), CouponSurfer.com (Carlos)
- Assignment: Web News/Trend overviews (Audrey, Shelley)
- Assignment: Chapter 1 Activity #2, p. 27
Tuesday, the 30th:
- Ch. 2: Internet User Characteristics and Behavior
February:
Thursday, the 1st:
- Assignment: Website analyses of Amazon.com (Amy), etrade.com (Genevieve), furniture.com (Tara)
- Assignment: Web News/Trend overviews (Walter, Nicole, Paul)
- Assignment: Chapter 2 Activity #2, p. 80
Tuesday, the 6th:
- Ch. 3: Marketing Knowledge
Thursday, the 8th:
- Assignment: Website analyses of cdnow.com (Rusty), toysmart.com (Jessica), mothernature.com (Summer)
- Assignment: Web News/Trend overviews (Justin, Albert, Nanette)
- Assignment: Chapter 3 Activity #3, p. 122
Tuesday, the 13th:
- Ch. 4: Product and Pricing
Thursday, the 15th:
- Assignment: Website analyses of CNET.com (Ian), eve.com (Nancy), hardware.com (Jenny)
- Assignment: Web News/Trend overviews (Kelly, Alison, Christine)
- Assignment: Chapter 4 Activity #3, p. 171
Tuesday, the 20th:
- Ch. 5: The Net as a Distribution Channel
Thursday, the 22nd:
- Assignment: Website analyses of snowball.com (Walter), coolsavings.com (Kristin), garden.com (Shannon)
- Assignment: Web News/Trend overviews (Carlos, Shawn)
- Assignment: Chapter 5 Activity #1, p. 209
Tuesday, the 27th:
- Ch. 6: E-Marketing Communications
March:
Thursday, the 1st:
- Assignment: Website analyses of webrx.com (Audrey), mortgage.com (Shelley)
- Assignment: Web News/Trend overviews (Eboni, Jeff, Mike)
- Assignment: Chapter 6 Activity #1, p. 266
Tuesday, the 6th:
- Spring Break -- No Class!
Thursday, the 8th:
- Spring Break -- No Class!
Tuesday, the 13th:
- Ch. 7: Customer Relationship Management
Thursday, the 15th:
- Assignment: Website analyses of autobytel.com (Meghan), carsdirect.com (Jay), greenlight.com (Eliot)
- Assignment: Web News/Trend overviews (Rokaisha, Amy)
- Assignment: Chapter 7 Activity #3, p. 320
Tuesday, the 20th:
- Ch. 8: The E-Marketing Plan
Thursday, the 22nd:
- Assignment: Website analyses of iwon.com (Albert), valueamerica.com (Justin), peapod.com (Nanette)
- Assignment: Web News/Trend overviews (Genevieve, Tara)
- Assignment: Chapter 8 Activity #5, p. 354
Tuesday, the 27th:
- Ch. 9: Leveraging Technology
Thursday, the 29th:
- Assignment: Website analyses of mapquest.com (Christine), craftshop.com (Kelly), dealtime.com (Alison)
- Assignment: Web News/Trend overviews (Rusty, Summer, Nancy)
- Assignment: Chapter 9 Activity #1, p. 399
April:
Tuesday, the 3rd:
Thursday, the 5th:
- Assignment: Website analyses of 1-800-flowers.com (Shawn), drugstore.com (Eboni)
- Assignment: Web News/Trend overviews (Jessica, Jenny, Ian)
- Assignment: Chapter 10 Activity TBA
Tuesday, the 10th:
Thursday, the 12th:
Tuesday, the 17th:
- Assignment: Website analyses of etoys.com (Mike), weather.com (Jeff)
- Assignment: Web News/Trend overviews (Kristin, Shannon)
Thursday, the 19th:
- Assignment: Website analyses of travelocity.com (Nicole), prizecrazy.com (Paul)
- Assignment: Web News/Trend overviews (Jay, Eliot, Meghan)
Tuesday, the 24th:
Thursday, the 26th:
- Web Client Project & Presentations
May:
Tuesday, the 1st:
- Web Client Project & Presentations
Saturday, the 5th:
Go back to Dr. Hansen's E-Marketing Syllabus.
Go back to Dr. Hansen's Courses Page.
This page last updated January 22, 2001
URL: http://www.stetson.edu/~rhansen/webcal.html