BN301óBusiness
Communication
Spring Semester 2000 Tuesdays
& Thursdays
| Section 01 |
T, Th
1 pm to 2:15 pm |
LBC 325 |
| Section 02 |
T, Th
4 pm to 5:15 pm |
LBC 325 |
| Section 30 |
T, Th
6 pm to 7:15 pm |
LBC 322 |
| Instructor: |
Kathy Hansen |
| Office: |
LBC 310 |
| Office
Hours: |
T & Th, 12:15-1
pm, 2:15-4, 5:15-6 |
| Contact
info: |
office 822-7428
home (not after 11 pm, please):
734-1747, 740-8872
On M-W-F, I am on campus in SU's
Marketing & Communications office, 516 Woodland Blvd. (little white
house betw. Allen Hall & Wesley House, across from Hulley Tower). On
those days, I can receive calls from students, short visits, or can arrange
to meet with students in LBC at lunchtime or after 3:30 pm. Call ext. 8922 |
| e-mail: |
khansen@stetson.edu |
Course
objective: While this writing-intensive course focuses on the types
of individual communications skills that enhance a personís professional
and career development, it also teaches skills that can be applied to communications
typically encountered in the business world and the ways that business
people can enhance the clarity and effectiveness of the messages they communicate.
Students will have ample opportunity to improve their writing skills, their
ability to access and process information, their technological skills,
and their ability to work cooperatively with their classmates.
While the instructor will make
every effort not to make changes in this syllabus and the schedule of activities,
they are subject to change.
Required
Texts:
Recommended
Texts:
-
Write Your Way to a Higher GPA,
Hansen & Hansenóespecially recommended if writing is difficult for
you.
-
Job Choices 2000
Required
readings outside of required texts: Several readings are required
that are not found in the texts. A few are only in print versions of Coursepack,
others are on the World Wide Web, with links provided through the online
version of the Coursepack.
Required
readings in print (Coursepack Lite) and/or online Coursepack: Personal
Mission Statements from First Things First, Covey, Merrill &
Merrill, and additional Mission Statement readings (Are
You Deciding on Purpose?, Center
Point handout, additional
mission statement exercises) Informational
Interviewing Resumes: Excerpt from
From
College to Career, Asher, Donald; (skim sample resumes)
Required
readings located on the World Wide Web: One selection about
Presentation Skills
http://www.lcc.gatech.edu/gallery/speechbook/techpres.html#oral
Five selections about Behavioral
Interviewing
-
http://www.union.edu/career/CDC/Info/Handouts/JobSearch/BehaviorInterviewing.html
-
http://www.uwec.edu/Admin/Career/careerplanning/JobSearch/FAQ/10biv.html
-
http://www.uwstout.edu/place/behavior.html
-
http://www.jobweb.org/jconline/interview/interviews/Intbeh.shtml
-
http://www.jobweb.org/jconline/interview/interview/behave1.shtml
A selection about jobhunting
on the Internet
Job-Hunting
on the Internet
On reserve
in library: Dynamic Cover Letters, Hansen & Hansen.
You may wish to consult this text for additional cover-letter samples.
May be particularly helpful for nontraditional students.
Students are responsible for
reading and keeping up to date with the Coursepack
and also may be responsible for occasional additional handout material
distributed in class. Instructor reserves the right to give pop quizzes
on any of the reading ó including this syllabus and Coursepack.
Grading
Please keep track of your grades
and extra-credit points. Save your papers. Occasionally instructor enters
points incorrectly on grade spreadsheet or neglects to record a grade (especially
in the case of late papers);
your own careful record-keeping
will help prevent discrepancies.
| ASSIGNMENT |
POINTS |
| Personal/Career Mission
Statement |
75 |
| Proposal for Info
Interview Paper |
75 |
| Resume |
(75 points for draft
+ 25 points for revised version)=100 |
| Cover Letter |
(75 points for draft
+ 25 points for revised version)=100 |
| Thank-you Letter |
50 |
| 1st Informational
Interview |
100 |
| 2nd Informational
Interview |
100 |
| 3rd Informational Interview |
100 |
Group Project, including
Presentation
See http://www.stetson.edu/~khansen/bn301/career_groups.html
for exact breakdown of points. |
250 |
| Interview Responses |
50 |
| Mock Interview |
100 |
| Submission of want ad for mock
interview |
10 |
| Final Informational
Interview Paper |
150 |
| Final "exam" ó Take-home
research exercise |
90 |
| Class attendance/participation/preparation |
100, including
certain in-class activities, interviews with groups/companies, and participation
in bizcomm-l |
| Total possible points
from regular assignments |
1,450 |
Plus/Minus grading will apply:
98-100=A+; 93-97=A; 90-92=A-; 87-89=B+; 83-86=B; 80-82=B-; 77-79=C+;
73-76=C; 70-72=C-; 67-69=D+; 63-66=D; 60-62=D-; under 60 = F.
Class
Policies
Class attendance/participation/preparation
policy: Participation is critical to the quality of this class.
Therefore, regular attendance is expected. Preparation is also essential.
We cannot have meaningful class discussions that will help you in your
assignments unless everyone prepares. The reading assignments have been
planned not to be overly burdensome, so students should come to class prepared
to thoughtfully discuss the assigned readings. Please note that 100 points
are allotted for attendance/participation/preparation. The instructor will
rarely officially take roll, but will often pass around an attendance sheet
or record absences based on those who are not in class to pick up graded
assignments. Points may be deducted for each absence (generally around
5 points per class, subject to change). Additional deductions may be taken
when students are absent on days their group works on the group project,
guest speaker days, mock interview days, mandatory-attendance days, and
days when groups give presentations. Students will also receive points
for participation and preparation, ranging from zero points for no participation
to a maximum number of points for the highest level of participation. The
participation grade includes participation in the class online discussion
group, bizcomm-l, described below. Absences MAY
be excused at the instructorís discretion, but only if the student contacts
instructor BEFORE the missed class. Extended absences MAY also be excused
if student provides a doctorís note after an illness that resulted in missed
class(es); HOWEVER, student is still responsible for informing instructor
that he/she expects to miss class(es). Athletes who expect to miss class
because of games MUST supply a schedule
in advance from your coach.
Please note that the schedule
for all three sections of the class (1 p.m., 4 p.m., and 6 p.m.) is USUALLY
the same. Thus, 1 p.m. students who miss class, for example, can usually
come to the 4 p.m. or 6 p.m. class, and students in one of the later sections
who know they have a conflict can usually attend an earlier session of
the class on the same day. Check with instructor, however, since circumstances
sometimes cause schedules to differ among the 3 sections.
You cannot switch sections on days students work in groups. If
you switch sections on a day when class meets in the computer lab, please
understand that students actually enrolled in that section have first "dibs"
on the hands-on use of the limited number of computers, and you may have
to sit back and observe rather than using a computer.
Regular attendance is also to
your advantage because there will be at least one unannounced in-class
opportunity to earn extra-credit points.
Late paper
policies: Assignments are expected on the due dates. There is really
no such thing as an "extension" in this class. Technically you can hand
in papers whenever you want, but you need to be aware that assignments
handed in late will have half a letter grade deducted for EACH CALENDAR
DAY (not each class day) of lateness. Assignments 13 days late are automatically
subject to a baseline grade of not higher than 50 percent. NO ASSIGNMENTS
ACCEPTED AFTER 13 DAYS OF LATENESS. Papers whose lateness coincides with
an excused absence MAY be excused from deductions, at the instructorís
discretion. Athletes who will not be in class because of an athletic event
on a day when an assignment is due must hand in the assignment BEFORE the
due date to avoid lateness deductions.
-
Late papers
may NOT be slipped under instructorís door. This policy also applies
to ON the door or anywhere in the vicinity of the door. They must be submitted
directly to instructor or to Mrs. Baker in LBC 303 so degree of lateness
can be recorded. Any papers slipped under instructorís door are subject
to MAXIMUM lateness penalties.
-
DO NOT e-mail
late (or any) assignments to instructor unless instructor gives you permission
to do so. E-mail options are for EXTREME SITUATIONS/EMERGENCIES only.
|
Unacceptable/ungraded
paper policy: Occasionally students turn in papers that, if graded,
would result in a failing or near-failing grade. If such a paper is returned
to you ungraded, you have 48 hours to re-work the paper and turn it back
in. The highest grade you can receive for a re-worked paper is the point-value
equivalent of 89 percent. The final paper usually cannot be re-submitted
for a higher grade, depending on timing.
Policy/procedure
for "firing" a group member: A group that is having a problem with
a group member who is not pulling his or her weight in the development
of the group project or otherwise impeding the progress of the group project
should follow the following procedure:
1. As a group, the complaining
group members should confront the problem group member to ensure that he/she
knows he/she is causing a problem.
2. If no improvement occurs,
the complaining group members should alert instructor.
3. Instructor will talk to all
parties separately and then attempt to arbitrate the problem with all parties
present
4. If improvement still does
not occur, complaining group members will inform instructor, and then group
members will "fire" the problem group member. The fired group member will
have to do an individual presentation, which will be worth only 75 percent
of the available points for the group project.
Academic
Honesty policies: No cheating of any kind will be tolerated in this
class. DON'T EVEN THINK ABOUT plagiarizing a resume, cover letter, informational
interview or ANY ASSIGNMENT from one of the texts, from sorority/fraternity
files, former students, or any other source. Familiarize yourself with
the universityís policies on Academic Honesty, especially Section A (Cheating);
Section B (Fabrication and Falsification); and Section D (Plagiarism);
found in the Student Handbook section of Campus Connections (pages
16-17 of the 1999-2000 edition). In accordance with these policies, offenders
are subject to a minimum penalty of a zero for the plagiarized assignment,
and a maximum penalty of a failing grade in the course and a referral to
University Judicial Affairs.
Writing
Expectations Since this is a
communications class, competent writing is expected. Instructor will provide
ample feedback on graded papers, and students are expected to improve their
writing throughout the semester. Most writing assignments will be returned
with detailed information on writing errors; students are expected to learn
from these errors and not repeat them in future assignments. A copy of
the detailed version of the error handout can be found in this Coursepack
and is entitled "Why
Is It Red?" Itís a good idea to refer to this handout before your first
and subsequent writing assignments to familiarize yourself with the types
of flaw instructor will be looking for. This and subsequent handouts describing
writing errors align closely with the recommended text, Write Your Way
to a Higher GPA. You might find it helpful to own the book, especially
if writing is difficult for you, but the text is by no means required.
The book also is on reserve in the library. The Indispensable
Writing Resources site on the World Wide Web, also has an enormous
amount of information you may find helpful in your writing.
Stetson
(Tophat) E-Mail Account You will
need a Stetson e-mail account (also called a Tophat account) for this class.
Even if you have an e-mail account with another Internet provider, you
will probably want to have a Stetson account. Instructor will often communicate
with class members via e-mail, and you will probably find it very helpful
to communicate with instructor in this manner. Having a Stetson e-mail
account also will be advantageous for some in-class activities, including
those offering extra-credit. For example, you will need an e-mail account
to participate in the required class discussion group, bizcomm-l,
described below. As you probably know, you also need a Novell account to
work in any university computer lab. Be sure to obtain a Novell account
before class is scheduled to meet in lab (Feb. 17). To obtain an e-mail
and/or Novell account, stop by the CIT Help Desk on the bottom floor of
Flagler Hall and fill out the appropriate paperwork. Your account could
take anywhere from a few days to a week or so to set up, depending on volume.
bizcomm-l
Online Class Discussion Group: Students
are required to join bizcomm-l, the online discussion group for the class.
This e-mail discussion group will be
used for class announcements, reminders, syllabus changes, postings of
helpful information, extra-credit assignments, and interactive discussion.
E-mail messages posted to bizcomm-l go to all members of the group, which
in theory are all members of the class. Specific
instructions for joining and participating in bizcomm-l appear in this
Coursepack.
Membership
and participation in the group will count toward your attendance/participation/
preparation grade. Students are expected to subscribe to bizcomm-l
by the third week of class.
Overview
of assignments and requirements (in
most cases, more detailed explanations of assignments are
provided in this Coursepack):
Group
Project: You and 2-6 of your classmates will form groups centered
around actual companies. You and your group will be given 6 class periods
to work on various aspects of the group project; however, time outside
of class most likely will also be necessary. Your group will serve as a
company "search committee" whose main function is to fill a job vacancy
within your company. Candidates to fill the vacancy will be students from
the other two sections of BN 301. Later, your group will wear a somewhat
different hat as you prepare a short presentation critiquing an aspect
of your companyís communications.
At the same time your work in
your group is going on, you will be experiencing the group project from
the other side because you will be a candidate for a job offered by one
of the groups in one of the other sections of BN 301. This part of the
project contributes to your attendance grade and provides possible extra-credit
points.
Detailed
information that will guide the context of the group project can be
found within this Coursepack. See policy/procedure above for firing
a problem group member. 250 points for total group project, including presentation,
listed below.
This Coursepack contains
a more detailed handout about the Group
Presentation. The presentation is worth 100 points, of which some come
from class members who view your groupís presentation and from members
of your group.
Individual
Projects: (Please note specifications for EACH assignment. Some
assignments are required to be single-spaced; others double-spaced.)
Personal/Career
Mission Statement: Using the exercises and following the examples
in the readings First Things First (in print Coursepack),
the section from College Grad Job Hunter (Krueger) entitled "Personal
Career Mission Statement," and Are
You Deciding on Purpose?, additional
mission statement exercises, you will craft a personal mission statement
aimed at launching your career. The mission statement can range from a
(healthy-sized) paragraph to a page (or longer, if you wish). Because the
mission statement is obviously a very personal document, grading will be
based on thoughtfulness, the seriousness with which you treated the assignment,
and absence of serious writing flaws (such as run-on sentences and misspellings/typos).
Sample
mission statement appears in the Coursepack. Double-spacing
preferred. 75 points.
Proposal
for Final Paper: See Final Paper.
75 points.
Resume:
1-2 pages. Specific instructions will come from class lectures and readings.
You will probably also find it helpful while crafting your resume to use
the required text, Resume Workbook for College Students, especially
if you have never created a resume or if you feel your resume content needs
considerable improvement. The resume assignment is divided into two parts.
Part I is a resume draft, not to be confused with a "rough" draft. It is
called a draft because it is assumed that even a very good resume can be
improved. "Draft" does not imply that this version of your resume should
not be your best effort; after all, up to 75 points of the 100-point assignment
come from the draft. After you receive your graded draft from instructor,
use instructorís suggestions to improve your resume. You will receive up
to an additional 25 points for the revised version. You must submit the
draft version with your revised version. Single-space. 75 + 25 points
= 100 points.
NOTE:
Because typos and misspellings are generally fatal errors in the job-hunting
world, each typo and/or misspelling on the resume, cover-letter, and thank-you
letter assignments, INCLUDING DRAFT VERSIONS, is subject to a 10-point
deduction. Misspelled
names of software programs are subject to a 5-pt. deduction, so watch out
for tricky ones (PowerPoint, WordPerfect, PageMaker, FrontPage). Misspellings/typos
that appear in revised versions but that instructor failed to catch on
draft versions will not be counted off. Be careful not to edit new typos/misspellings
into your revisions.
Cover
Letter: 1 page, typed, single-spaced. Specific guidelines
will come from class lectures and readings. The cover letter assignment
is divided into two parts. Part I is a cover letter draft, not to be confused
with a "rough" draft. It is called a draft because it is assumed that even
a very good cover letter can be improved. "Draft" does not imply that this
version of your cover letter should not be your best effort; after all,
up to 75 points of the 100-point assignment come from the draft.
The cover letter assignment is
tied to the group project. Your cover letter must target a job advertised
by one of the groups/companies in one of the other sections of BN 301.
After you receive your graded
draft from instructor, use instructorís suggestions to improve your cover
letter. You will receive up to an additional 25 points for the final version.
You must submit the draft version with your revised version. Single-space.
75 + 25 points = 100 points. You must submit the Interview
Availability Form (http:www.stetson.edu/~khansen/bn301/int_availability.html)
with your Revised Cover Letter to aid the "company" you've applied to in
scheduling your interview.
NOTE:
Because typos and misspellings are generally fatal errors in the job-hunting
world, each typo and/or misspelling on the resume, cover-letter, and thank-you
letter assignments, INCLUDING DRAFT VERSIONS, is subject to a 10-point
deduction. Misspelled
names of software programs are subject to a 5-pt. deduction, so watch out
for tricky ones (PowerPoint, WordPerfect, PageMaker, FrontPage). Misspellings/typos
that appear in revised versions but that instructor failed to catch on
draft versions will not be counted off. Be careful not to edit new typos/misspellings
into your revisions.
Thank-you
Letter: 1 page, typed, single-spaced. Specific guidelines
will come from class lectures, readings, and thank-you
letter handout in this Coursepack. Letter should be a thank-you
letter to an employer for an interview and should be single-spaced in standard
business-letter format. NOTE: Because typos
and misspellings are generally fatal errors in the job-hunting world, each
typo and/or misspelling on the resume, cover-letter, and thank-you letter
assignments, INCLUDING DRAFT VERSIONS, is subject to a 10-point deduction.
50 points. Misspelled
names of software programs are subject to a 5-pt. deduction, so watch out
for tricky ones (PowerPoint, WordPerfect, PageMaker, FrontPage).
Responses
to 25 Frequently Asked Interview Questions. 50 points.
Method A: Use the link above to
go to an online form that enables you to respond to your choice of 15 questions
from Krueger's list of 50 Frequently Asked Interview Questions and 10 behavioral
questions.
Method B: If you prefer not to use
the online form, choose and respond to 15 questions from Krueger's Appendix
B, and 10 from any combination of these behavioral interviewing
readings:
Include the questions with your responses if
you choose Method B. Single-space.
Mock
interview: Precise logistics
and schedule are to be determined, but mock interviews will be conducted
in a small-group setting with instructor present. Each class member will
be interviewed for his or her ideal job by a group of classmates, a situation
that simulates the growing panel-interview trend in job interviewing. Panel
members will participate in critiquing interviewees. Tentative plans call
for a professional employment recruiter or human-resources person to participate
in critiquing the interviews (but not in the grading). Prepare for the
interview with a job in mind as described in a want ad, as explained below.
100 points, a portion of which will be awarded by classmates.
The week before the mock interviews
commence, you must also submit either a newspaper (or magazine, Internet,
etc.) want-ad typifying the kind of job you expect to seek after graduation
or
your own written description of the type of job youíd like to have.
This ad or description accounts for 10 points your grade.
Final
"exam:" Final
exam in BN 301 consists of a take-home research exercise, which will
be distributed early in the semester. Students may do the exam individually
or choose to form teams to complete the exam as a group and earn bonus
points based on the order of completion. No actual activity will take place
in the class's final exam period except that the end of each class's final-exam
period serves as the final deadline for the research exercise. Instructor
will be in her office during the final-exam periods to receive research
exercises turned in during those periods. The research exercise can also
be turned in earlier, in fact, anytime during the semester, and bonus points
are awarded for early completion. Final is worth 90 points. Details at
http://www.stetson.edu/~khansen/bn301/finals_week.html
Final
Paper (A more
detailed explanation of this assignment can be found in this
Coursepack.)
Informational
Interview Paper: This paper is designed to help you learn more
about your chosen career field or to explore career options if you are
undecided about your career goals. After submitting a proposal describing
your interviewees, you will conduct in-depth interviews with three individuals
in a career field in which you have an interest. You will write short papers
summarizing what you learned from the interviews, and you will write a
final paper, integrating the three previous papers and adding a detailed
analysis. Be sure to review the more
detailed explanation of this assignment in this Coursepack.)
NOTE:
For those students planning to attend graduate school or who otherwise
feel that the informational interview would not be helpful to them at this
time, an alternate research-paper assignment is available. See instructor.
Four
Levels of Performance in BN 301 You
will get out of this class what you put into it. Since this is a course
designed to help you successfully launch your career, getting something
out of the class can be extremely important to your future. The more you
put into the class, the better grade you will get, but more importantly,
the more likely you will be to obtain the job of your dreams upon graduation.
Only you can decide which of the following levels of performance you will
strive for:
Passive:
This level represents doing the bare minimum to pass the class ó doing
all or most of the assignments passably, attending class with some regularity.
Students achieving this level will attain a D or C in the class and may
not be as well equipped as their competition to obtain a job after graduation.
Active:
This level represents a higher degree of responsibility. Students at this
level do all assignments ó on time ó attend class regularly, do at least
some of the reading and participate moderately in class. Students achieving
this level will attain a C or B in the class but still may not possess
quite the competitive edge of their counterparts in the job market.
Evaluative:
Students achieving this level can measure their performance and its consequences
ó not only with the A grade they are likely to receive but with the sharpened
job-hunting skills theyíve developed by involving themselves in the career-development
curriculum this class offers. Students at this level of performance do
all the assigned reading, attend class faithfully, participate actively
in class, perform all assignments well and on time, and may establish a
connection with instructor outside class. Students at this level will be
well equipped to obtain a job upon graduation and will be able to measure
the success of their job-hunting skills by how easily they attain that
first job.
Transformative:
Students achieving at this level will find the class to be a life-changing
experience because they will leave the class with something tangible, such
as a job/internship offer in hand, a new career direction, or a promising
contact that could lead to that great first job. Students at this level
do all the assigned reading, attend class faithfully, participate actively
in class, perform all assignments exceptionally well and on time, and establish
a connection with instructor outside class. They go above and beyond what
is expected of them and what their classmates do. Further, they take advantage
of every opportunity the class offers, thus honing the highest level of
competitive job-search skills and attaining an A or A+.
Expected
Outcomes from This Course
Assuming reasonable effort on
your part, you can expect the following outcomes from this course by the
end of the semester:
-
A mission statement to assist
in guiding your future. During a recent semester, almost 9 out of 10
students felt they ended the semester with greater self-awareness and more
direction for the future than they had at the beginning of the semester
as a result of mission statement and similar assignments (or as a result
of any other component of BN 301).
-
At least two high-quality networking
contacts who may assist you in obtaining a future job or internship. More
than 9 out of 10 students obtained at least one promising networking contact
that could lead to future jobs/internships as a result of the informational
interviews conducted for the class. 21 students (28 percent) obtained more
than three promising networking contacts that could lead to future jobs/internships
as a result of the informational interviews conducted for BN 301. In addition,
7 students obtained a
job offer as a result of the informational
interviews conducted for BN 301 (or as a result of any other component
of BN 301). (NOTE: Obtaining job/internship offers is NOT the purpose of
this assignment, but such offers are often a positive result of the assignment.)
Almost a quarter of the students (21 percent) obtained an internship offer
as a result of the informational interviews conducted for BN 301 (or as
a result of any other component of BN 301). More than 9 out of 10 BN 301
students obtained increased knowledge of their career field and/or knowledge
that will better help them choose from among career fields as a result
of the informational interviews conducted for BN 301.
-
An effective resume. If you
have never done your resume, you will have an effective one by the end
of the semester. If you have already done your resume, you will end the
semester with a better one. After a recent semester, 96 percent of BN 301
students felt they ended the semester with a better resume than they had
at the beginning of the semester.
-
Knowledge of how to write an effective
cover letter. After a recent semester, 95 percent of BN 301 students
felt they ended the semester with better knowledge of how to write a cover
letter than they had at the beginning of the semester.
-
Knowledge of how to write a thank-you
letter after a job interview.
After a recent semester, 96 percent felt they ended the semester with better
knowledge of how to write a job-interview thank-you letter than they had
at the beginning of the semester.
-
A set of your own quality responses
to frequently asked job-interview questions.
-
Actual practice in job interviewing.
After a recent semester, 96 percent of BN 301 students felt they were better
prepared for job interviews than they were at the beginning of the semester
as a result of the mock interview and/or related assignments and 97 percent
felt they ended the semester with better interviewing skills than they
had at the beginning of the semester.
-
Improved presentation skills through
practice. Three-quarters of BN 301 students felt they ended the semester
with better presentation
skills than they had at the beginning of the semester.
-
Improved teamwork skills through
group project.
-
Improved writing skills through
practice. After a recent semester, four out of five students
felt they ended the semester with better writing skills than they had at
the beginning of the semester.
-
Experience and practice with Internet
technology, including interactive e-mail and Internet job-hunting skills.
After a recent semester, more than 9 out of 10 BN 301 students felt they
ended the semester with more knowledge of how to find jobs/internships
on the Internet than they had at the beginning of the semester. More than
half the students obtained at least one promising job/internship lead that
could lead to future jobs/internships as a result of the jobhunting-on-the-Internet
activities conducted for BN 301. Of those, 6 students obtained more than
three promising job/internship leads from Internet activities.
Overall, better job-hunting
skills than other Stetson students in the same year in school as you. After
a recent semester, more than 4 out of 5 students felt that as a result
of this class, they
had better or much better job-hunting skills compared
to other Stetson students in the same year in school.
Go to Online
Coursepack.