Version. 5.1 – Revised as of Feb. 24, 2007
BN 301: Calendar and Syllabus
BN 301 ~ Business Communication:
An Organizational Communication Approach

  

Instructor: Kathy Hansen
Contact info: DeLand Campus Office: 386.822.7438
Home: 386.740.8872
Cell (I don't use it much): 386.871.9490

Instant Messaging:
AOL/AIM: QCCareerClinic (I will try to keep this one consistently activated)
Yahoo: kathy0quintcareers0com
MSN: quintessential@quintcareers.com
e-mail: khansen@stetson.edu
kathy@quintcareers.com

BN 301/Business Communication/Passport Class
Celebration Campus
      
    
Class Schedule
Week/
Class Day
 Topic 1
 Topic 2 Assignment
 Assigned Reading
Week 1/
Jan. 20

 Class Overview
Introductions
Gillis:
Chs. 1 & 2
(Grunig & Grunig; Durratta)
Week 2/
Jan. 27

 Persuasive
Communication
Simmons:
2 chapters on persuasion
(5 & 7);
Gillis:
Ch. 30
(Sierra)

Week 3/
Feb. 3
 Group
Formation
Gillis:
Ch. 3
(Sanchez);
Prusak Chapter Handout
Week 4/
Feb. 10


 Group Planning Day
(Instructor absent)
None
Week 5/
Feb. 17
Open
Diversity
Chapter
Presentation Amy
Trisha
Heather
Test
Review
Test will cover Gillis Chs. 1, 2, 3, 30 & 14

Gillis:
Ch. 14
(Armand-DeLille)
Week 6/
Feb. 24
 Values
Chapter
Presentation Matt D
Eric
Bill C.
Gina
 		Cover
Letters

Test 1
on Gillis Chs. 1, 2, 3, 30 & 14

Gillis:
Chs. 10, 19
(Goman, Gray & Castles)
Gillis:
Ch. 12
(Mees)
Week 7/
March 3
 Internal
Communication
Chapter
Presentation
Stephanie
Crystal
Missy
 Crisis
Communication
Chapter
Presentation
Jaime
Matt R.
Carol
Will
Test
Review
Test will cover Gillis Chs. 10, 11, 12, 16, and 19

Gillis:
Ch. 16
(Whitworth)
Gillis:
Ch. 11
(Cuna)




Week 8/
March 10
 Customer Communication
Chapter
Presentation
Bob M.
Virginia
Kim
Ken
 Communicating
for Employee Engagement
Chapter
Presentation
Gina
Matt D.
Bill C.
Eric
 Test 2
Gillis Chs. 10, 11, 12, 16, and 19
Gillis:
Ch. 33
(Schmidt)
Gillis:
Ch. 18
(D'Aprix)
Week 9/
March 17
Interviewing, Pt. I
 Community
Leadership
Communication
Chapter
Presentation
Robin S.
Marianne
Stacey
Test Review
Test will cover Gillis Chs. 18, 33, and 27

Gillis:
Ch. 27
(McCauley)
Week 10/
March 24
 Branding
Chapter
Presentation
Jaime
Matt R.
Carol
Will
Interviewing, Pt. II

 		Test 3
on Gillis Chs. 18, 33, and 27

Gillis:
Chs. 21 & 31
(Crozier, Mlodzik)
Week 11/
March 31 		Ethics
Communication
Chapter
Presentation
Stephanie
Crystal
Missy
 Public
Relations
Chapter
Presentation
Bob M.
Virginia
Kim
Ken


Test Review
Test will cover
Gillis Chs. 4, 5, 21, 22, 31, 32
Gillis:
Ch. 5
(McElreath);
Gillis:
Ch. 22
(Stacks)
April 7
 NO CLASS
EASTER WEEKEND
 
Week 12/
April 14
Reputation
Communication
Chapter
Presentation
Amy
Trisha
Heather
Trust
Chapter
Presentation
Robin S.
Marianne
Stacey
Test 4
(take home)
Gillis Chs. 4, 5, 21, 22, 31, 32
Test will be due electronically Monday, April 16
Gillis:
Ch. 32
(Frost);
Gillis:
Ch. 4
(Shockley- Zalabak, Ellis)




     

    Class Format, Feb. 17 to April 14:
    • Group chapter presentation 1 – 45 minutes
    • 15-minute break
    • Group chapter presentation 2 – 45 minutes
    • Test (every other week)
    • Test review (weeks that you don't have a test)
    Required Text:
    • The IABC Handbook of Organizational Communication, Tamara L. Gills (editor), Jossey-Bass, 2006, ISBN: 1-931719-61-6 (referred to in this syllabus as Gillis).
 
     Grading
    ASSIGNMENT POINTS
    Team Presentations
    300 pts. each x 2
    		 600
    Tests
    100 pts. each x 4
    		 400
    Total possible points from regular assignments 1,000 
    Plus/Minus grading applies: 98-100=A+; 93-97=A; 90-92=A-; 87-89=B+; 83-86=B; 80-82=B-; 77-79=C+; 73-76=C; 70-72=C-; 67-69=D+; 63-66=D; 60-62=D-; under 60 = F.

Overview of assignments and requirements
Team Assignment
    We will divide the class into groups of 3-4, Sat., Feb. 3.

    Each group will be responsible for teaching the rest of the class 2 of the topics in the textbook. The order in which groups present the topics will be determined by a random draw.

    Each presentation will be worth 300 pts. X 2 = 600 pts.

    Click here for more information.
     

Individual Grades
Tests, based entirely on Gillis textbook (100 pts. each). Tests will be short-answer, with a possible case analysis for the last test:
  • Feb. 24
  • March 10
  • March 24
  • April 14 (take-home; due electronically Monday, April 16)